Advertisement
It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year. After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.
Now Indianapolis has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.
Get ready - the Pepsi Challenge will be LIVE all weekend long at the Indiana State Fair!
WHAT:
Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN:
Indiana State Fair (1202 E 38th St. Indianapolis IN 46205)
· 8/15 8/16 & 8/17
· 2-10:30 PM ET
· Tickets needed for this event
HOW IT WORKS:
Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.
Advertisement
Event Venue & Nearby Stays
Indiana State Fairgrounds & Event Center, 1202 E 38th St, Indianapolis, IN 46205, United States
