Name: The Modern Checkout Funnel
Start: 2025-10-15T18:00:00-05:00
End: 2025-10-15T20:00:00-05:00
Location: James M. Collins Executive Education Center

Learn how social commerce is disrupting retail forever at our October DFW REA event.
About this Event

The rise of TikTok, Instagram, and emerging platforms has turned shopping into a social-first experience—reshaping the way consumers discover, evaluate, and purchase products. Social commerce is no longer an experiment; it’s becoming the new checkout funnel, and brands that fail to adapt risk being left behind.

Join us for an in-depth discussion sponsored by Reap Commerce as leading experts break down how social commerce is disrupting traditional retail models and creating new pathways to profitability. From influencers and shoppable video to seamless in-app transactions, you’ll discover what’s driving consumer behavior and how retailers can capture attention in an era where likes turn into sales.

This program will spotlight strategies, case studies, and emerging tools that are redefining conversion—and share how retailers of all sizes can thrive in this fast-changing landscape.

Key Takeaways

By attending this event, you will learn:

The New Checkout Funnel – Why social platforms are now the first—and sometimes only—stop in the path to purchase.
Winning with Shoppable Content – How brands are leveraging influencers, creators, and live commerce to boost conversion rates.
Data-Driven Insights – What social platforms reveal about consumer behavior that traditional channels miss.
Adapting Retail Operations – Steps retailers can take to integrate social commerce into merchandising, marketing, and fulfillment.
Future of Social + Retail – The technologies and trends set to shape the next phase of social-driven shopping.

Location:

SMU Collins Center (Auditorium) 3150 Binkley Ave., Dallas, TX 75205

Parking across the street at the Binkley Garage, free to attendees

Map included at the bottom of this page.

Parking access granted after registration.

Cost:

DFWREA Members - INCLUDED with Membership. Pre-registration Required.

Become a member to save over 35% on the entire year's worth of events!

Non-Members $65

Students FREE (registration required, present student ID at check-in)

THANK YOU TO OUR SPONSORS!

Reap Commerce