About this Event
In the golden age of advertising, brands gained presence through mass media, where the “megaphone” allowed broad reach. Then, technology and data helped unlock personalization, the ability to target based on customer demographics and needs. Personalization shifted spending below the line to great short-term effect but created privacy and cost-effectiveness challenges.
Today, we have entered a new era in which further shifts in technology and consumer behaviors are making it possible for marketers to connect with consumers in their communities and generate much more emotional resonance.
In this panel, we will discuss how brands are using 3Cs — Creativity, Culture, Community to engage with their audience and build long term customer connections.
What we will cover:
- How the 3Cs — Creativity, Culture, Community— are important to build authentic connections and community
- How brands are connecting with culture and building community
- How to create a talkable brand story and the resurgence of creativity in marketing
Event Venue & Nearby Stays
United Talent Agency, 888 7th Avenue, New York, United States
