The Joe Public Retreat 2024

• 3 days of exclusive content and collaboration
• All meals and drinks included
• You will be responsible for your own travel and accommodations

Leaders in the healthcare industry have long pursued the need for deep, meaningful change in health system marketing and branding. For more than a decade, the top health system marketers in the country have explored marketing disruption at the Joe Public Retreat.

Unlike other conferences that feature a speaker-heavy format, the Joe Public Retreat provides a unique atmosphere and small group setting that encourages attendees to not only hear from industry leaders, but also to engage them in conversation about specific ideas and challenges. Expert-led panels, executive keynotes and roundtable discussions all focus on the transformation of healthcare marketing. Throw in fantastic food, drink and a beautiful setting, and the Retreat offers an experience unlike any other in the industry.

Given the unique structure of the Joe Public Retreat, attendance is capped at 50 registrants to ensure vibrant conversations. The event typically sells out early, so save your spot and register today.

The theme for the conference this year is Rome is Burning: The Future of the CMO Position. The value of marketing to health systems in a competitive landscape has always seemed obvious. Yet, shifting societal and industry dynamics threaten the very role of marketing in healthcare. Growing demand from an aging population; reduced capacity due to long-term labor shortage issues; ongoing financial stress for many health systems; artificial intelligence – all of these add up to an environment unforeseen in this space. How do CMOs not only demonstrate their impact on their organizations, but defend the fundamental value of marketing in this shifting landscape? The return of the Joe Public Retreat will explore the threats to the CMO and ideas for the way forward.

We provide your meals and excellent refreshments to complement the entire experience. We hope you will join us for a robust discussion in a beautiful venue.

Learn more at: https://bpdhealthcare.com/insights/events/joe-public-retreat

Event Venue & Nearby Stays

Hotel Bennett, Charleston, United States