Monkey Shoulder the pioneering whisky brand renowned for its unconventional approach is thrilled to announce its elevated partnership with the Great Australian Beer SpecTAPular (GABS) as a Major Sponsor and the exclusive whisky exhibitor for the event this year. Monkey Shoulder's activation promises to disrupt the beer-drinking occasion with innovative whisky-based cocktails and engaging experiences.
Taking place in Melbourne (21 June- 23 June) the event will feature Monkey Shoulder's signature serves including the Ginger Monkey and the Monkey Colada. The Ginger Monkey combines Monkey Shoulder whisky with ginger ale and a hint of orange offering a refreshing twist on classic whisky cocktails. Meanwhile the Monkey Colada presents a delightful blend of pina colada with Monkey Shoulder whisky as its base served in a slushie format for a unique drinking experience.
Monkey Shoulder Marketing Manager Gemma Eastwood said: "We're excited to partner with GABS as a Major Sponsor and exclusive whisky exhibitor bringing our signature Monkey Shoulder experience to whisky enthusiasts and beer lovers alike. With our innovative cocktails interactive activities and larger-than-life activation space we're set to paint the ICC orange elevating the GABS experience and creating lasting memories for attendees.”
Monkey Shoulder's activation at GABS will be unlike any other boasting a larger space than ever before to accommodate attendees. The centrepiece of the activation will be the Monkey Mixer a mobile bar serving up inventive whisky concoctions. Attendees can also unwind in designated seating areas complete with interactive elements such as arcade games monkey pong mini pool and pinball machines – all reflecting the brand's playful and fun-loving spirit. In addition masterclasses will be held in each city offering a fun and interactive experience where attendees can learn the art of mixing from Monkey Shoulder Brand Ambassador Rachael Bartlett.
Monkey Shoulder encourages locals in Sydney Brisbane and Melbourne to join in the festivities and experience the excitement firsthand. Don't miss this opportunity to indulge in unique whisky cocktails engage in interactive games and immerse yourself in the dynamic atmosphere of GABS. For more information and tickets head to www.gabsfestival.com.
Event Venue & Nearby Stays
Melbourne Showgrounds, Epsom Rd, Ascot Vale VIC 3032, Melbourne, Australia
