About this Event
OVERVIEW
Europe is leading the world in responsible AI governance. This one-day intensive
is designed for European leaders navigating transformation while maintaining
compliance with GDPR, the AI Act, and stakeholder accountability. Perfect for
World Summit AI attendees.
WHAT YOU'LL LEARN
• European transformation framework (GDPR + AI Act + responsible AI)
• The three-layer transformation architecture adapted for regulated markets
• Building trustworthy, compliant AI-enabled organizations
• Designing 6–12 month roadmaps with governance-first approach
• Case study: UK Government transformation (compliance + scale + speed)
• HOBA Pro for EU compliance management and transformation tracking
• Stakeholder alignment in regulated environments
• Measuring transformation impact while proving compliance
WHAT'S INCLUDED
✓ Full-day intensive (7.5 hours + 1-hour lunch)
✓ Lunch and European refreshments
✓ European transformation & compliance workbook and fully editable templates
✓ GDPR + AI Act alignment templates
✓ 12-month HOBA Academy access (EU-focused)
📚 EXCLUSIVE PRE-WORKSHOP PREPARATION ($497 VALUE):
✓ 3-Week "Introduction to Business Transformation" Pre-Workshop Course
- Week 1: Focus Step 1 (goal-setting, business architecture, VSOM, strategy mapping)
- Week 2: Control Steps 2–3 (governance framework, design principles)
- Week 3: Analyze (organization, stakeholder, user journey, process, capability mapping)
- Business Transformation Delivery Scorecard (baseline assessment)
- Fully editable templates
- Biweekly live Q&A calls + access to past recordings
- 12-month community access
- Support: Knowledge base, forum, email, chatbot
✓ HOBA Pro 30-day free trial ($500 value)
✓ Certificate of completion
✓ 30-minute post-workshop strategic consultation
✓ Peer networking with 20–25 government and enterprise leaders
✓ 6-month access to HOBA Government Partners community
✓ Invitation to quarterly strategic briefings
✓ Biweekly live Q&A calls (ask questions, view past recordings)
📖 EXCLUSIVE BOOK PACKAGE ($147 VALUE):
✓ "The Business Transformation Playbook" – Signed hardcover by Heath Gascoigne ($100 value)
✓ "The Business Transformation Playbook E-Book”" – Digital guide ($47 value)
[Hardcover shipped 1–2 weeks post-workshop / E-Book emailed upon registration]
BONUS:
If you need to transfer to the HOBA Agile Transformation Accelerator (in case workshop doesn't run), You won't receive a duplicate of The Business Transformation Playbook, you'll receive a copy of our next book 'The Architects of Change' (eBook version) when released later this year.
WHO SHOULD ATTEND
• European C-suite executives (CEOs, COOs, CIOs, CFOs)
• Chief Digital Officers and transformation leaders
• Compliance officers and governance leaders
• Enterprise architects designing compliant systems
• Government digital innovation leaders
• European consulting partners
VENUE
WeWork Strawinskylaan
Amsterdam, Netherlands
(South Amsterdam, near museums)
Parking: Limited on-site; public parking and bike storage nearby
WIFI: Gigabit fiber | Accessibility: Fully accessible
Public Transit: Tram and bus connections nearby
⚠️ IMPORTANT: WORKSHOP TERMS & CAPACITY
LIMITED CAPACITY: 25 seats total, allocated as follows:
- Early Early-Bird ($997): 5 seats
- Early-Bird ($1,497): 5 seats
- Final Call ($1,997): 5 seats
- Regular ($2,497): 10 seats
MINIMUM ENROLLMENT REQUIRED: This workshop requires a minimum of 15 confirmed
registrations to proceed. If we don't reach this threshold, we will notify you
21 days before the event date with your options:
1. Auto-enroll in HOBA Agile Transformation Accelerator (no additional cost)
2. Defer to another 2026 HOBA workshop city
3. Receive a full refund
TEAM DISCOUNT ($1,997/person):
- Requires 5 or more people registering simultaneously
- Cannot be offered if it would exceed 25-seat capacity
- Example: If 20 seats are confirmed and you want a team discount for 5 people,
that would be 25 total (acceptable). If 22 seats are confirmed, you'd need
4 colleagues to reach 5 people, but that would exceed capacity.
CANCELLATION & DEFERRAL POLICY:
- Cancel 30+ days before: 20% cancellation fee (80% refund)
- Cancel 14–29 days before: 50% cancellation fee (50% refund)
- Cancel <14 days: Non-refundable; transfer to Accelerator or defer options
- One free deferral per registration; subsequent deferrals require Accelerator
enrollment or refund
- If your workshop doesn't reach minimum enrollment, we offer Accelerator
enrollment, deferral, or full refund
For full details, see our Refund & Cancellation Policy: https://hoba.tech/refund-policy/
PRICING
Early Early-Bird: $997 (First 5 seats or 30 days)
Early-Bird: $1,497 (Next 5 seats or Days 31–60)
Final Call: $1,997 (Last 28 days – 5 seats)
Regular: $2,497 (Last 10 seats or Final 27 days + day-of)
Team Discount: $1,997/person (5+ team members, any tier)
CONTACT & REGISTRATION
Email: [email protected]
Website: www.hoba.tech/events/amsterdam-2026
Inside the Workshop
Real moments from a recent HOBA transformation intensive
Morning Session
🕑: 08:30 AM - 12:30 PM
MORNING (9:00 AM–12:30 PM)
Host: Heath Gascoigne
Info: - Designing Your European Transformation (1:30–2:30)
- Compliance-Informed 6–12 Month Roadmap (2:30–3:30)
- HOBA Pro for EU Governance & Compliance (3:30–4:15)
- Q&A, Partnerships & Next Steps (4:15–5:00)
Lunch & Networking
🕑: 12:30 PM - 01:30 PM
LUNCH & NETWORKING (12:30–1:30 PM)
Host: Heath Gascoigne
Info: Lunch provided | Networking with government and enterprise leaders
Afternoon Session
🕑: 01:30 PM - 04:30 PM
AFTERNOON (1:30–5:00 PM)
Host: Heath Gascoigne
Info: - Designing Your Architecture Strategy (1:30–2:30)
- Infrastructure-Informed Roadmap Planning (2:30–3:30)
- HOBA Pro for Architecture-Led Transformation (3:30–4:15)
- Q&A & Next Steps (4:15–5:00)
Event Venue & Nearby Stays
WeWork - Kantoorruimte en coworking, 4117 Strawinskylaan, Amsterdam, Netherlands
GBP 742.00 to GBP 2013.66











