Name: The Elf on the Shelf® Adventure in Downtown Roanoke
Start: 2026-01-05T09:00:00-05:00
End: 2026-01-05T18:00:00-05:00
Location: 213 Market St SE, Roanoke, VA, United States, Virginia 24011

$The Elf on the Shelf\u00ae Adventure in Downtown Roanoke$

❄️ The Elf on the Shelf is a Christmas tradition enjoyed by families worldwide, with magical Scout Elves who help Santa manage his Nice List by taking note of a family's Christmas adventures before reporting back to the North Pole each night. By morning, each Scout Elf returns to their family, perching in a new spot, waiting for their family to find them.
For the sixth year, Santa’s Scout Elves will land in Downtown Roanoke! Come on a fun scavenger hunt and find the Scout Elves hiding in downtown stores. Find them all and be entered for a chance to win $1,000!
📆 November 28, 2025 - January 5, 2026

Pick up a Passport at any of the participating Scout Elf locations. Get a stamp from the business when you find a Scout Elf. Once your passport has all of its stamps (meaning you’ve found all the Scout Elves), return it in the drop box located in the official elf adoption center - Mast General Store (401 S Jefferson Street) by 6pm on 1/5/26, and you’ll be entered to win $1,000. The winner will be notified on January 6th.
*Full contest rules are available at downtownroanoke.org/events/signature-events/dickens-of-a-christmas/the-elf-on-the-shelf-adventure

🗺️ Pick up a Passport at any Scout Elf location and start your adventure.
📍 310 Rosemont - 312 Market St SE
📍 Artsy June - 209 Market St SE
📍 Blue Ridge Bodega - 108 Market St SE
📍 The Candy Store - 1 Market Sq SE
📍 Cello Coffee House & Cafe - 118 Campbell Ave SE
📍 chocolatepaper - 308 Market St SE #3
📍 The French Farmhouse - 9 Church Ave SE
📍 The Gift Niche - 101 Market St SE
📍 Gypsypalooza - 212 Market St SE
📍 The Hotel Roanoke - 110 Shenandoah Ave NW
📍 La De Da - 102 Church Ave
📍 Mast General Store - 401 S Jefferson St
📍 Starbucks on Franklin - 110 Franklin Rd SE
📍 Waffle Cone - 1 Campbell Ave SW
📍 Walkabout Outfitter - 304 Market St SE
🙏 Thank you to our sponsor, Gentry Locke Attorneys!
Share your elf adventures with #RoanokeElves!