Name: The Digital Marketing Workshop — Know Your Customer
Start: 2025-11-21T08:00:00-05:00
End: 2025-11-21T14:00:00-05:00
Location: EMU Student Center

$The Digital Marketing Workshop \u2014 Know Your Customer$

Learn from leaders at Google, Pinterest, Ford, AcquireUp, and more how to connect with your customer and create experiences that resonate.
About this Event

Please join us to explore how top companies connect with their customers, featuring leaders from Pinterest, Google, Ford, CareerNow Brands, AcquireUp, The Tigers, The Pistons, and the Red Wings. You will gain both strategic insights from billion-dollar brand success stories and practical techniques you can apply immediately. In addition to the valuable content provided in the conference sessions, attendees will also receive a complimentary continental breakfast and a full lunch. We expect that tickets to this unique event will sell fast, so please order your tickets today.

Agenda

🕑: 08:00 AM - 09:00 AM
Breakfast Keynote — How Knowing Your Customer Can Drive Revenue
Host: Speaker: Derek Janis, CMO, AcquireUp

Info: Derek shares insights from developing a marketing strategy that took BrightDrop, GM’s new commercial EV and last-mile delivery company, from startup to over $1 billion in revenue in two years. In his current role at AcquireUp, Derek is applying these skills to developing a sales generation platform for financial services.

🕑: 09:10 AM - 10:20 AM
Panel — How Performance Marketers Get to Known Their Customers
Host: Moderator: Jorel McCree, Lead Client Partner, Pinterest

Info: The role of performance marketers is to help customers along their journey. Learn how professionals from Pinterest, Google, Ford, and CareerNow Brands get to know their customers and guide their journeys to successful conclusions.

🕑: 10:20 AM - 10:50 AM
Networking Break Sponsored by the Digital Summer Clinic
Host: Kim Barker, EMU College of Business, Management Dept.
🕑: 10:50 AM - 12:00 PM
Panel — Connecting with Sports Fans through Storytelling
Host: Bilal Saeed, Co-Founder CLR Academy, Co-Owner AFC A2

Info: The most effective way to engage fans is through storytelling. Learn how area major league sports teams craft stories in the moment and across seasons to better connect with their fan base.

🕑: 12:00 PM - 02:00 PM
Lunch Panel — What We’ve Learned Today
Host: Moderator: Bud Gibson, Director EMU Center for Digital E

Info: We’re rejoined by a panel of the day’s contributors to discuss things we’ve learned, questions we’ve been able to resolve, and things we have yet to figure out.