The Content Marketing Bootcamp (Edinburgh)

Sadly, in business, this isn’t always the case with numerous marketing organisations investing thousands of hours and countless pounds, dollars, and euros into content that doesn’t quite hit the mark or, worse still, perhaps not investing in content at all.

This training event has been created for anyone responsible for either creating or commissioning marketing content that is to be distributed via your corporate blog, email marketing campaigns, or social media activities.

During this half-day event, you'll learn:

✍ Why you need to create expert-led marketing content to promote your business

🎯 The importance of setting clear marketing objectives

🧖‍♀️ Who is responsible for producing your marketing content?

🤖 The role of #ChatGPT and AI

💲 When and how you should hire a freelancer

🤔 Why you need to think like a journalist

🔎 How to identify your expert

📼 How to document your content

⌨ How to write your marketing content

📢 Where and how to share your marketing content

And finally

🎉 How to define marketing success

Attendees will also benefit from several dedicated resources, including the detailed briefing document I typically send to my clients before I accept a commission and links to the low-cost and free online tools that I rely on to produce professional, expert-led content.

Poor content isn’t just a marketing problem. It’s an organisation-wide problem. How many marketers come into a job, are thrown in at the deep end, and expected by the rest of the organisation to swim straight away. If they don’t have the tools and resources to create expert-led marketing content — the entire business suffers. Sadly, too many of these bright, enthusiastic, and creative marketing people are set-up to fail from the very start. It doesn’t need to be this way.

THE CONTENT MARKETING BOOTCAMP will be hosted by John W. Hayes, a marketing strategist and author with more than 25-years experience helping businesses owners and marketers create and distribute compelling marketing content that helps them reach their marketing objectives. Based on the best-selling book: Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, THE CONTENT MARKETING BOOTCAMP has benefited hundreds of attendees at events throughout the UK, Europe, the United States, and Asia.

Event Venue & Nearby Stays

Edinburgh Training and Conference Venue, 16 St Mary's St, Edinburgh, United Kingdom