THE CHANNEL CODE: CRAFTING GROWTH THROUGH PARTNER ECOSYSTEM

Tue Jun 18 2024 at 04:00 pm to 07:00 pm UTC-07:00

Computer History Museum | Mountain View

Zinnov LLC
Publisher/HostZinnov LLC
THE CHANNEL CODE: CRAFTING GROWTH THROUGH PARTNER ECOSYSTEM
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THE CHANNEL CODE: CRAFTING GROWTH THROUGH PARTNER ECOSYSTEM
About this Event

Independent Software Vendors (ISVs) recognize the pivotal role played by System Integrators (SIs) at various stages of their growth trajectory. Among the many facets of this partnership, co-innovation on new product lines, customer success and business expansion stand out as the biggest contributions made by SIs.

SIs play a pivotal role in promoting and selling their ISV partners’ software during the initial phases of the sales cycle, effectively nurturing prospects before seamlessly transitioning them to their ISV partners for the delivery of the software. This collaborative approach unlocks substantial opportunities, with more than 80% of large ISVs relying on SIs to advocate for or upsell their products.

Zinnov is hosting an exclusive in-person session on the Partnership ecosystem to discuss how high-growth ISVs can leverage the partnership ecosystem to sell through and scale their market presence. In this exclusive event, we will delve into the strategies and best practices for creating successful partnerships, with a particular focus on SIs. As one of the experts in the domain, we would like to invite you as a thought leader for this exclusive senior leader’s session.

Why should you attend:

  • Gain valuable insights into creating successful partnerships in today’s competitive landscape.
  • Learn best practices for navigating the partnership ecosystem and driving business growth.
  • Engage with top stakeholders of the partner ecosystem and gain actionable insights for your business.

    KEY DISCUSSION AREAS
  • Understanding the Partnership Landscape: Gain insights into the current partnership ecosystem and the role of SIs in driving business growth and innovation.
  • Key Strategies for Successful Partnerships: Learn about the essential strategies for creating and maintaining successful partnerships, including identifying the right partners and aligning goals effectively.
  • Navigating Challenges: Explore common challenges in partnership management and strategies for overcoming them, including effective communication and collaboration.
  • Case Studies and Success Stories: Hear from industry experts and leaders who have successfully navigated the partnership ecosystem and learn from their experiences.
  • Playbook strategy: Understand the most rewarding partnership charter, involving ideation, setup, operations, and scaling
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Event Venue & Nearby Stays

Computer History Museum, 1401 North Shoreline Boulevard, Mountain View, United States

Tickets

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