The Business of Art - CONFERENCE - 2025

Join us for two days of speakers and workshops to take your Art Business to the next level

• Learn from successful artists and industry specialists
• Connect with other artists
• Have your burning questions answered by a Panel of Artists making a living from their Art

Topics Include

• Art Market Trends
• Builiding your Brand
• Understanding your customer
• Licensing your work
• Harness the power of Social Media
• Time Management and Productivity
• Grants and Public Projects
• Pricing your work
• Telling your story and getting media coverage
• Working with Galleries
• Competitions and Art Fairs - are they worth it?
• Overcoming the gap between Art skills and Business skills
• Planning for Growth

Early Bird Prices until Nov 12, 2024

Read more about some of our guest speakers and panelists below:

• Amica Aindow
• Sarah Sculley
• Maggi McDonald
• Aldona Kmiec
• Michael Wolfe
• Alicia Cornwell

FAQs

Are meals included?

Yes! Delicious LUNCH and afternoon tea will be provided.

Please let us know if you have any special diet requirements and we will look after you.

Do I have to bring my printed ticket to the event?

Bring either your printed ticket or a digital ticket on your phone.

Is my registration fee or ticket transferrable?

Yes. Absolutley. Just let us know so we can update the details on our registration. Contact [email protected]

Are there any accomodation deals?

The conference will be held in Zagames conference space so for the ultimate convenience consider booking a room too, you might even like to stay a little longer.

Zagames is offering accomodation deals and you will be just steps away from Lygon Street and it's famous restaurants.

How can I contact the organiser with any questions?

Contact [email protected] with any questions you have

"Since 2016, I’ve been building my art business—one drop of paint at a time, one breakthrough at a time. It’s been messy and beautiful, like all good things. I’ve worked with galleries, art dealers, and collaborated with fashion designers and fellow artists. Now, I’m diving into the world of prints and e-commerce. Before that, I spent years teaching art in classrooms, shaping young minds. But life shifted, as it does. I’ve navigated the aftermath of a divorce and the weight of financial strain, all while trying to keep a stable home for my kids and sustain the one thing that makes me come alive—my art. Through it all, I’ve learned to expand, recalibrate, and find new ways to keep going and move with the challenges and changes." Amica Aindow

Michael Wolfe is a painter, photographer and printmaker who has exhibited widely in Australia and internationally and his work is included in public, corporate and private collections. With over 30 Solo exhibitions and numerous group shows and projects, he is a wealth of industry knowledge.

Aldona Kmieć is a Polish-born photographic artist based in Naarm / Melbourne, Australia. Working across photography and installation, her art practice merges aspects of conceptual, staged, and documentary photography about landscape, memory and migration. Aldona’s recent photographic series, , explores memory and time through long-exposure photography of body movements, layered with vibrant compositions of colour.

She has presented her art in many public art projects supported by various regional and metro councils across Victoria. Most recent projects include Banyule City Council installation of abstract street photography as pavement art (2024); photography and sound installation at Frankston Arts Centre (2024). Earlier projects include We R You (2013 and 2015): a participatory street art project in Ballarat, featuring hundreds of local residents on street posters; Under the Floorboards (2012-13): life-size mosaic portraits reflecting the collective experiences and stories of the community; In the Process of Healing (2017): immersive, site-specific installation combining photography and sound, State Library Victoria commissions (2021-2022): documenting the profound effects of bushfires and the Covid-19 pandemic on regional communities in Ballarat and East Gippsland.

Aldona is the recipient of City of Melbourne Arts Grant (2025)

Sarah Sculley is a Sunshine Coast-based street artist and creative mentor. She creates large scale stencil artworks and murals with a kick of colour and energy.

Sarah has been in the creative art space for over 20 years. She studied a Bachelor of Design Studies at the Queensland College of Art and received a scholarship from Griffith University to study abroad at the Edinburgh College of Art, Scotland. Since starting to exhibit her work in 2005, she has held international shows in China, USA, Nepal, Thailand and Indonesia, and has been regularly featured in Australian art shows.

Sarah mentors artists in the business side of their art practice. She hosts the popular Art + Business + Murals Podcast, exploring topics such as imposter syndrome, time management for artists and planning and goal setting. Sarah balances running her business with teaching as a sessional academic at Queensland University of Technology.

Sydney-based artist and designer Maggi McDonald is celebrated for her bright, joyful artworks that radiate positivity and a love for pink. With a dedicated following of 155k on Instagram, Maggi has become a trusted voice in the art community, teaching fellow artists how to effectively harness the power of social media to connect directly with their audience and art buyers. Maggi’s strategy for effortlessly crafting high-converting social media content empowers artists to engage their audiences and showcase their work effectively.

Alicia Cornwell is an oil painter specialising in Still Life with a particular interest in combining native and exotic florals with objects of interest. She has a a Degree in Fine Art (Monash University) and a Diploma of Education (Victoria College).

WINNER and finalist in a number of still life / Art prizes (including Art Lovers Australia Art Prize in still life) she has participated in a variety of solo and group shows throughout Australia.

Painting from her studio full time on Mount Corhanwarrabul (Mt Dandenong) just outside Melbourne, she is inspired by her 100 year old garden, the surrounding national parks and botanic gardens along with her large collections of the unusual from her previous career as an Antique dealer.

Conference Venue

Zagame House, Carlton

Event Venue & Nearby Stays

Zagame's House, 66 Lygon Street, Carlton, Australia