About this Event
Agency owners, this is something you can’t afford to miss!
There’s never been a more confronting nor more exciting time in the history of agencies than right now.
The exponential growth in AI also brings exponential opportunities for agencies and business owners.
But it requires a paradigm shift in how we think about our business:
- What do agencies look like in the future?
- Where will agencies add value to their customers in the age of AI?
- Where should brands and agencies be playing to stay ahead?
- Where are you in the AI adoption matrix?
- What do some of the leaders in AI adoption think?
- And what are they doing with AI that’s transforming agency life right now?
Come and find out at this exciting event, The Big Shake Up!
3 panellists, all early adopters of AI, share their views on how AI is impacting the agency scene right now and what will happen in the future.
This will be followed by a robust Q&A … so bring your biggest question - everything and anything your are concerned or excited about when it comes to AI.
If you own an agency, this is your future right here.
Make sure you don’t miss it!
AI Panelists:
Tim Pointer
Tim Pointer is co-founder Reason Agency, one of NZ’s largest independent advertising agencies managing over $80M of media spend per year and RescueMetrics.com a global marketing technology business that recovers attribution and missing conversions. He was named in the Forbes magazine’s 2016 ‘30 Under 30’ list of young innovators and leaders in media, marketing and advertising in Asia and 2023 EY Entrepreneur of the Year Finalist.
Tim will share how Reason is using AI right now to create Campaigns in all media including TV, and to automate content. Plus the developments they are betting on over the next 12 months and the AI adoption matrix they use to manage change.
Zheng Li
Zheng Li is the VP of Marketing at Raygun, a software monitoring company that helps businesses identify and fix software issues affecting their customers' experience. Their latest innovation, AI Error Resolution, uses advanced AI to provide instant solutions, minimizing downtime and service interruptions. It's like having a tech expert available 24/7.
Before joining Raygun, Zheng founded and led the UX and marketing agency Zing Design, which Raygun acquired in 2015. Zheng has also worked with top companies like Rabobank, Trade Me, and Nike, driven by a passion for solving complex business problems with UX, data and technology.
Zheng will be sharing how to amplify the 20% that's generating most of your revenue & automate the rest. And Raygun has done this using AI agents and tools.
Serge van Dam
Serge van Dam is an active Investor / Director of going-global cloud software companies, including: Montoux, Re-Leased, Tapi, and Raygun, all exploiting AI to solve difficult problems in white-collar work.
Originally an Organisational Psychologist, Serge is most interested in growth strategies and has deep experience in B2B sales, marketing and distribution. He spent a decade as an acknowledged thought leader in fintech, having been Chief Marketing Officer at M-Com - the world’s leading mobile banking and payments platform - acquired by Fortune 500 company Fiserv in 2011.
Serge will discuss his 4 frameworks for AI: personal productivity, organisational productivity, adding AI features, and building AI products. He’ll also share the work he’s been involved with which automates what agencies do for a lot of cash.
Host
Laura Humphreys
Business mentor and 10X growth leader, Laura went from secretary to $150k freelancer to $15m ad agency owner using 7 key growth strategies. Today she works with ambitious agency owners to 10X their growth using these strategies, providing guidance and peer support in the global Growth Busters Community.
Laura is hosting this event to ensure agency owners are exposed to and embracing all opportunities to accelerate growth.
Who is this for?
If you are the owner or partner in an agency or consultancy, feeling excited or apprehensive about how AI is impacting your industry, this is an absolute must-attend event.
Event Venue
Online
USD 0.00