About this Event
This workshop is for Common Ground Members Only
In this interactive workshop led by Allie Pennington, of Pennington Design Studio, we’ll cover the basics of branding: what it is, what it consists of, how to build one, and why it matters. We’ll go through a Brand Check-Up worksheet that walks through developing a basic brand strategy - your roadmap for everything that has to do with the identity of your business.
Participants Will Learn:
• What is branding and why is it important
• How your brand impacts marketing
• The core pillars of their own brand
About Allie:
"Design is my way of blending two great passions: creating and helping people. I love listening to the stories of business owners and entrepreneurs, discovering their values and passions, and developing strategic ways to share that with an audience through design. I believe the best brand is one that communicates effectively, attracts the right people, increases your impact, and is true to the people behind it. For me, design is an art, a puzzle, and a privilege to translate your story into a beautiful and functional brand."
Pennington Design Studio | Brand & Logo Design | Huntsville, AL
Event Venue & Nearby Stays
Common Ground Cowork, 604 Davis Circle Southwest, Huntsville, United States
USD 0.00












