About this Event
The lure of wine, whether this be its cultural associations, the matching of wines and foods or simply the joy of visiting an historic cellar door set amidst the vines, continues to enthral and entice. After almost a quarter century of growth and consolidation on the global wine market, and with an enviable reputation for quality, innovation and the delivery of exceptional value-for-money wines, the grape and wine industry in Australia has recently experienced a torrid few years. This immersive Masterclass, led by some of our leading wine researchers, will delve into the intricate web of challenges and opportunities that both domestic and international wine businesses confront in today's dynamic landscape.
From dealing with climate change's impact on wine production to riding the new wave of low and no-alcohol wine demand and consumer acceptance of alternative wine packaging, this masterclass will provide insight into the latest research seeking to address many of the issues facing the industry today, and to identify solutions for tomorrow.
Among the areas of research activity outlined in the Masterclass will be the exploration of the basis for terroir through a deeper understanding of wine chemistry tied with sensory evaluation, the use of sophisticated analytical techniques for authentication of wines, the development of technologies to mitigate the effects of bushfires for wines and recent developments in the understanding of production processes for wines with low or zero levels of alcohol. This is your opportunity to hear directly from our wine academics and learn more about why the Master of Wine Business or Master of Viticulture and Oenology programs should be the next step in your career journey.
Interested in advancing your career in the wine industry?
Learn more about our Master of Wine Business: https://www.adelaide.edu.au/degree-finder/mwb_mwinbus.html
Learn more about our Master of Viticulture & Oenology: https://www.adelaide.edu.au/degree-finder/mvo_mvitoenol.html
About the presenters:
Associate Professor Chris Ford
Chris is the Discipline Lead of Wine Science, and Deputy Dean of Graduate Studies at the University of Adelaide. He has taught extensively into undergraduate and postgraduate oenology and viticulture degrees within the School of Agriculture, Food and Wine for the past 22 years and has supervised over 25 PhD and Master’s students.
Chris’s research has covered a broad area of grapevine science, focussed particularly on the metabolism of organic acids during berry development and the impacts of climate change for berry composition. His current interests include further investigations of the biochemical and molecular factors responsible for tartaric acid synthesis, and the development of experimental vineyard-based systems for large-scale and long-term study of adaptation to climate change.
Dr Rebecca Dolan
Dr Rebecca Dolan is a Senior Lecturer in Marketing and Wine Business at the Adelaide Business School. She is also the Program Director of Wine Business. Her research encompasses diverse aspects of marketing communication, including influencer, social media, and diversity marketing, as well as purposeful and social enterprise branding, but the core of her work is consumer engagement in the wine industryIn her research, the key is understanding consumer trends and choices, and how these can be influenced to create positive change. In the last 6 years, Dr. Dolan has published over 50 peer-reviewed research outputs, including 24 journal articles, 3 book chapters, and 27 national and international conference papers/abstracts.
Associate Professor Armando Maria Corsi
Dr. Armando Maria Corsi is the Director of the Wine Business Group at the University of Adelaide. His key area of research is the analysis of consumer behaviour, particularly towards wine and other premium foods and beverages. Dr. Corsi has been chief investigator of some major projects funded by Wine Australia examining the effects of non-price promotions in store, tracking the ever-changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. More recently, Dr. Corsi completed another two projects about the perceptions of Australian wines and its key competitors by trade, key influencers and suppliers in the US and the UK. Member of the Editorial Board of Food Quality and Preference, the International Journal of Market Research, and Wine and Viticulture Journal. Armando is author of more than 70 refereed papers, book chapters and trade articles on wine and food marketing.
Event Venue & Nearby Stays
Nexus 10 Hub, Level 7, MBA Lounge, 12 Pulteney Street, Adelaide, Australia