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Conceived during quarantine in early 2020 amidst the COVID-19 pandemic, Folklore explores themes of escapism, nostalgia, and romanticism. Using a set of characters and story arcs to depict fictional narratives, it departs from the autobiographical songwriting that had characterized Swift's past albums. Experimenting with new musical styles for Swift, Folklore consists of mellow ballads driven by piano, strings, and muted percussions; music critics mostly classify the genre as indie folk and alternative rock. The album's title was inspired by the lasting legacy of folktales, and its visual aesthetic adopts cottagecore.
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