About this Event
This time it’s personal. Join us as we explore the unique opportunities presented by personal branding strategies in the tech sector.
Social media in the B2B space has long been seen as the poor relation to the comparatively colourful, vibrant and often entertaining world of consumer communities. But there’s an increasingly popular alternative strategy in town, and it’s showing business clients the way to prospect, build and maintain visibility, reputation and expertise by focussing on their key figureheads’ personal branding.
In this TechTalk session, our panel of experts will explore how personal branding on social media can help inject a fresh and human tone to your communication with peers and customers, building meaningful relationships with your audience and putting your brand at the forefront of their minds.
We’ll also examine what it is about the tech sector - from its innovative and niche thought leadership characteristics, to higher-quality conversation opportunities with your target audience - that makes personal branding a particularly potent strategy to apply to your marketing.
About the speakers
Tom Brake is the Senior Social Media Manager at CopyHouse, a leading content marketing agency for fast-growing technology brands. He had a wealth of experience in the social media industry and specialises in nurturing online communities and building personal brands.
Flavilla Fongang is a brand strategist, author, brand growth coach and international keynote speaker, specialising in effective brand articulation. She is also the CEO of an award-winning branding and marketing agency, 3 Colours Rule, aimed at helping tech brands move people, businesses, and the world forward.
Flavilla was named the most influential tech woman in the UK by Computer Weekly and one of the most influential businesswomen by LinkedIn. She has been a guest marketing and brand strategy lecturer at Goldsmiths University alongside other institutes such as London Metropolitan University.
Jane Hunt is a public speaker, PR expert and the CEO of JBH, the fastest growing digital PR and SEO agency in the UK. With over 10 years experience in digital PR, Jane knows how to maximise digital PR performance to consistently deliver organic results for B2B and B2C brands, even in challenging times.
Kathryn Strachan is the owner and Managing Director of CopyHouse, an award-winning content marketing agency specialising in technology and FinTech content.
Kathryn started her career agency-side before striking out on her own. She’s taken Copy House from ground zero to a £1 million turnover within three years, turning Copy House into a successful technology content marketing agency.
As well as managing Copy House, Kathryn is a respected Forbes contributor and industry speaker featuring at events like MoneyNext, Semrush, Business Bites, TechTalks and more. She regularly speaks on topics like SEO, customer-centric content, technology marketing, agency culture, leadership and female entrepreneurship.
About CopyHouse
CopyHouse is a leading content marketing agency for fast-growing fintech and technology brands. They have a team of highly experienced writers, strategists and creatives who are experts in building unique, top-notch content to help clients obtain a content advantage and realise their most important goals.
They base all of their work on a rigorous understanding of every clients’ intentions and their clients’ buying habits; enabling them to make ‘authority content’ that perfectly answers the questions people seek and helps them understand how technology can solve their problems without using dry, dull or jargon-heavy content. Ultimately helping technology and FinTech brands nurture their leads through the funnel and boost revenue.
Event Venue & Nearby Stays
The Old Sessions House, 23 Clerkenwell Green, London, United Kingdom
GBP 0.00