Symco Sales Certification Programme

As the automotive sector continues to bounce back to pre-COVID levels, the landscape has shifted. The days of easy wins and "low-hanging fruit" are behind us. Now, more than ever, your sales team needs to sharpen their skills and reignite the true art of selling.

That’s where the Symco Sales Certification Programme comes in. Designed to equip your team with the tools they need to thrive in today’s competitive market, this two-day event is packed with actionable insights, practical coaching, and industry-leading training.

Date: 24th-25th October 2024
Location: Portal Hotel, Tarporley, Cheshire

• 2-Day Physical Boot Camp: Join Simon Bowkett, best-selling author and renowned sales mentor, for a comprehensive "Road to a Sale" workshop.

• Online 'Sales Fitness Programme': Extend your team’s learning with access to an industry-leading digital platform, designed to continuously develop their skills.

• One-to-One Coaching: Three personalised coaching sessions for each delegate to refine their skills and finalise their requirements for IMI certification.

• IMI Certification: Delegates will leave not only with enhanced skills but also with a certification from the Institute of the Motor Industry (IMI).

• Bonus: Each delegate will receive a copy of Simon Bowkett's acclaimed book, "Words that Sell Cars", to further boost their expertise.

Register two or more delegates to receive a 25% discount and enjoy free accommodation for the first 10 registrations! Secure your team’s place in this top-tier programme while spaces last.

Why Symco Training?

Perhaps you have a question, why Symco Training?

Symco training was formed over 24 years ago to address a growing dissatisfaction by distributors, dealers and owners with the traditional training offered to the motor industry. Too many training companies employ consultants who appear to be customer shy.

That is to say that the consultant will be happy to sit back and tell someone how to do it, but they are reluctant to show them how! Symco built its reputation as a ‘hands on’ training company who employs people with a successful track record who are not afraid to roll their sleeves up and get dirty. We like to call this ‘Real World’ training.

Like your delegates Symco trainers were in dealership most days showing and not just telling the team how to get results. This gives us an unrivalled knowledge of the industry from where it matters, on the floor. Extremely relevant content you can use in the today’s marketplace

For many years now we have been working with clients whose sole business was online (prior to the current situation), this is no new ground to our trainers. Furthermore, we have been pioneering in the delivery of online video training that provides dramatically increased retention of the tips and techniques.

Our final goal has always been to provide industry leading cost-effective training. Our clients see this as self-funding, removing any risk to your investment in the training, but don’t take our word for it, have a look at what many of our clients have to say ‘Click Here’

Event Venue & Nearby Stays

Macdonald Portal Hotel, Golf & Spa, Cobblers Cross Lane, Tarporley, United Kingdom