Sweetheart of a Sale

Sat, 14 Feb, 2026 at 09:00 am to Mon, 16 Feb, 2026 at 11:55 pm UTC-05:00

303 E State St, Traverse City, MI | Traverse City

Downtown TC (Official)
Publisher/HostDowntown TC (Official)
Sweetheart of a Sale
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This February 14-16, show your love for downtown during Sweetheart of a Sale.
Participating Downtown Traverse City businesses will be offering sweet specials, promotions, and fun extras all weekend long. This event is perfect for gifting, treating yourself, or just enjoying a cozy winter wander or meal downtown. Grab your sweetie or your most-fun friends! Support local with a weekend that’s all about community, connection, and some SWEET finds.
Feel the love, spread the love!
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Event Venue & Nearby Stays

303 E State St, Traverse City, MI, United States

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