About this Event
Sustainability communication is no longer just a trend or exclusive to large multinationals. Embracing sustainability communication can help organizations effectively convey their commitment to sustainable practices and engage stakeholders, customers, and investors and avoid greenwashing.
In this interactive session, you will learn about:
- Internal vs external communications
- Greenwashing prevention and legislation
- SEO strategies
- Generative AI related to sustainability questions
- Tips on how to engage stakeholders and build a relevant communication style
8:15am - 8.30am: Doors open for registration
8:30am - 10am: Masterclass
TRAINER: Holly Naylor
Holly is a content writer specializing in communication of sustainability practices. Holly has worked in Japan and Singapore for most of her career. She previously held roles at Goldman Sachs and GlaxoSmithKline before starting her journey as an entrepreneur. She is experienced in accounting, risk, project management and client services. Holly founded the company, Inspire & Create, aiming to change the prevalence of greenwashing and superficial sustainability efforts. Her goal is to create compelling and authentic content that educates and inspires. She helps foster transparent communication between businesses and consumers and collaborates with brands prioritising sustainability and social responsibility.
Holly has studied for the University of Cambridge Institute for Sustainability Leadership (CISL) Sustainability Management Course and is taking the Global Reporting Initiative (GRI) certification course.
Please note that the event venue is in CT Hub main building - not in CT Hub 2
We might take photos during our evenings for our social media, please let us know if you do not wish to appear on the photos.
Event Venue & Nearby Stays
Elitez @ CT Hub (Main Building), 2 Kallang Avenue, Singapore, Singapore