We all understand the importance of truly knowing our customers and their underlying motivations when we're trying to appeal to them through our marketing messages. But when we try to put ourselves in their shoes, the obvious conclusions we draw are rarely valuable. Unlocking the juicy stuff can be an arduous task. How do you go beyond surface-level insights to create messaging that actually prompts action?
Mint Design has been experimenting with a framework over the past 18 months that has made it easier to uncover deeper, more useful insights to shape their clients' marketing messages. In this Sunrise Session, James Richardson from Mint Design will share their learnings with you.
Join us on July 28th for breakfast, networking and practical tips from Mint Design that will help you to:
• Understand your customers more deeply
• Create more compelling marketing messaging
• Validate or disprove your assumptions quickly
This session is free for MA Members, $30 + GST for Non-Members
Event Venue & Nearby Stays
69 St Georges Bay Rd, Parnell, Auckland 1052, New Zealand, Auckland, New Zealand