About this Event
About This Course
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This 1 Day intensive workshop is designed for HR, leadership, and PR professionals who need to communicate clearly and confidently during crises or organizational change. The course emphasizes strategic messaging, audience management, and risk mitigation. Participants will practice crafting statements, delivering sensitive updates, and handling challenging questions to maintain trust, credibility, and stability.
Learning Objectives
By the end of this course, you will be able to:
• Craft clear and strategic messages during crises or change
• Communicate confidently under pressure to diverse audiences
• Anticipate stakeholder reactions and respond effectively
• Align messages with organizational goals and values
• Maintain trust, credibility, and calm during sensitive situations
• Coordinate communication across internal teams and external channels
Target Audience
• HR professionals managing employee communications
• Leaders responsible for organizational change
• PR and communications specialists handling crises
• Managers and executives communicating sensitive updates
• Professionals aiming to enhance high-stakes communication skills
Why Choose This Course?
This course equips professionals to deliver high-stakes communications with confidence, clarity, and strategic impact. Unlike generic communication programs, it focuses on real-world crisis and change scenarios, stakeholder management, and risk mitigation. Participants gain hands-on experience to maintain trust, credibility, and organizational stability.
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Group Discounts:
Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants
Our Royalty Referral Program
Know a team or professional who could benefit from our workshops? Refer them and earn attractive royalties for every successful registration.
For royalty-related queries, contact [email protected]
Want to train your entire team?
In-house sessions are available to help organizations standardize crisis and change messaging, practice real scenarios, and align communication strategies. Customized sessions ensure examples and activities reflect your company’s real challenges, improving preparedness and response.
📧 Contact us today to schedule a customized in-house session:
Agenda
Module 1: Foundations of Crisis & Change Communication
Info:
• Understanding crisis types and organizational impact
• Key principles for high-stakes messaging
• Identifying stakeholders and communication priorities
• Icebreaker Activity
Module 2: Crafting Clear & Strategic Messages
Info:
• Developing concise and actionable statements
• Balancing transparency with confidentiality
• Using language to build trust and credibility
• Case Study Simulation
Module 3: Communication Channels & Timing
Info:
• Selecting the right medium for your audience
• Timing and sequencing messages effectively
• Coordinating internal and external communications
• Role Play
Module 4: Managing Stakeholder Reactions
Info:
• Anticipating questions and concerns
• Responding with empathy and authority
• Maintaining composure under pressure
• Activity Session
Module 5: Change Management Messaging
Info:
• Communicating organizational changes clearly
• Reducing resistance and encouraging adoption
• Aligning messages with organizational goals
• Case Study Simulation
Module 6: Media & Public Relations in Crises
Info:
• Preparing spokespersons for media interactions
• Handling social media and public scrutiny
• Maintaining a positive organizational image
• Design Challenge
Module 7: Practice & Feedback
Info:
• Delivering crisis or change communications in scenarios
• Receiving structured feedback from peers and trainers
• Refining messaging, delivery, and audience handling
• Action Plan Review
Event Venue & Nearby Stays
regus TX, College Station - University Dr, 511 University Dr E Suite 210, College Station, United States
USD 664.24 to USD 776.50








