Strategic Marketing Essentials - Workshop in Auckland

Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Offers: Group of 5 - 10 people 10% Discount, Group of 11 - 20 people 15% Discount

Course Overview:

This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organization. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.

Course Contents:

Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organization.

Course Features:

At the end of this Marketing Essentials training, you will be able to:

• Explain what marketing is and how it links to the growth strategy of a business
• Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
• Use the marketing triangle as a logical and customer centered approach to marketing

Certification:

Once after the training you receive course completion certificate from Leadflake.

Who can Attend?

Anybody who is interested in learning Marketing Essentials Skills.

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Info: This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Info: In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.

Info: This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

Info: Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

Info: The Marketing Mix and the Extended Marketing mix are explained to learners.

Info: Participants are provided with a logical approach to marketing using our marketing triangle.

Info: The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.

Info: The importance of providing solutions based on customer requirements is explained.

Info: The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.

Info: Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.

Info: An activity to consolidate key themes covered during the training.

Event Venue & Nearby Stays

For venue details, reach us at [email protected], PH: + 61(0) 2 80155605, Auckland, New Zealand