STARTUP MASTERY - Mastering Customer Acquisition: Cracking Enterprise Sales

Wed Feb 25 2026 at 09:00 am to 10:30 am UTC-05:00

Launch Fishers | Fishers

Launch Fishers
Publisher/HostLaunch Fishers
STARTUP MASTERY - Mastering Customer Acquisition: Cracking Enterprise Sales
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Master enterprise sales & proven B2B growth strategies with Authenticx and Recovery Force Health. Presented with Plug and Play Indiana.
About this Event

Cracking the code of enterprise sales is one of the most significant hurdles for any scaling startup. Moving from early adopters to large-scale contracts with health systems, pharmaceutical giants, and major hospitals requires more than just a great productโ€”it requires a repeatable, masterful sales motion.



As part of our Startup Mastery series, join us for an in-depth exploration of Mastering Customer Acquisition: Cracking Enterprise Sales. Presented with our partners at Plug and Play Indiana, this session features founders and leaders who have successfully navigated the complexities of the healthcare and life sciences sectors.



What to Expect

This isn't a high-level theory session. Our panelists will dive into the "how-to" of their most successful deals, discussing:

  • The Economic Buyer vs. The Champion: Identifying who actually signs the check versus who pushes the deal through.
  • Navigating Bureaucracy: Overcoming hurdles in IT, compliance, and regulatory risk.
  • Land and Expand: Turning a single pilot or proof-of-concept into an enterprise-wide agreement.
  • GPO & Channel Strategy: Leveraging relationships with organizations like Vizient and Premier to accelerate growth.



Featured Panelists
  • Amy Brown, Founder & CEO of
  • Matt Wainscott, CEO of



Whether you are currently prospecting your first flagship account or looking to sharpen your repeatable sales playbook, come prepared to learn the concrete tactics that turned these startups into enterprise powerhouses.
Agenda

๐Ÿ•‘: 09:00 AM - 09:30 AM
Registration + Coffee / Continental Breakfast + Networking
๐Ÿ•‘: 09:30 AM - 10:15 AM
Panel Discussion with Authenticx and Recovery Force Health
๐Ÿ•‘: 10:15 AM - 10:30 AM
Networking
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Event Venue & Nearby Stays

Launch Fishers, 12175 Visionary Way, Fishers, United States

Tickets

USD 0.00

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