Startup CPG Alley Rally at Expo West sponsored by NIQ 2025

Startup CPG is BACK with our 4th annual Alley Rally party at Expo West!

For the fourth year in a row, we’re throwing an epic bowling party to come together and celebrate the best emerging CPG brands. 

Conveniently located at the Anaheim Bowlero - only a 10 minute walk from Expo - you’ve got more time to network, party, and bowl the night away. Plan to grab dinner with your CPG BFFs and then enjoy an open bar for three hours and graze on samples from our featured Backpack brands. Don’t make other plans for this night - once they close down the open bar, we’re staying till they kick us out and you strike out.

Last year, the Alley Rally party sold out to 1.200 attendees, so don’t delay - block your calendar and grab your tickets ASAP — see you there!

Coming soon.

In previous years, we’ve had VIPs from Gelsons, Bristol Farms, Thrive Market, Earth Fare, Gopuff, 7 Eleven, GNC, KeHE, UNFI, and more!

Applications opening soon - stay tuned.

Backpack Brands, who are too small to have a booth at Expo West, will sample at the party, and as a result, the top-rated Backpack Brand will win a free FREE BOOTH for Expo West 2026!!

Health & Safety Standards, Refund Policy

There is a no refund policy. Regarding Health & Safety the organization follows local state guidelines & the same policies adapted by New Hope / Expo.

TITLE SPONSOR:

Introducing NielsenIQ Byzzer – the ultimate game-changer for small CPG brands! Dive into a world where data-driven success is a breeze, thanks to this intuitive platform designed specifically for emerging brands like yours. With access to NIQ's powerful data and insights at an affordable price, Byzzer empowers you to make strategic decisions that elevate your shelf presence, captivate shoppers, and skyrocket your market share. Ready for the magic touch? Through our exclusive Startup CPG partnership link, enjoy three free reports and a weekly email alert, kickstarting your journey to business brilliance. Don't miss out – click here to explore IQ Byzzer and revolutionize your brand's performance!

Are you a vendor who wants to sponsor the best Expo West party? Email our team today -- [email protected]

Startup CPG is the national network for emerging brands working toward a better CPG system. If you're not already in our 20K+ person Slack channel, you're missing out! Join today.

Instagram: @startupcpg

Event Venue & Nearby Stays

Bowlero Anaheim, 400 Disney Way, Anaheim, United States