
About this Event
Start Your Engines: Fueling Leadership, Growth, and Smart Resourcing
Get ready to accelerate your leadership and organizational success at the Executive Summit YYC 2025. Start Your Engines is an interactive in-person forum designed for executives, business owners, and leaders who want to drive growth, build stronger teams, and make smarter decisions about resourcing.
This year’s summit brings together three dynamic thought leaders, each sharing powerful insights to help you move from stuck to strategic:
- Elevate Your Board/Team: The Blueprint to Driving Organizational Success — Michelle Scott MCC, ACTC, NBC-HWC
Discover how to transform the way your board and teams operate by cultivating alignment, accountability, and a culture of execution. Learn the essential elements for ensuring every member is connected to your vision and strategy, driving collaboration and high performance at every level.
- Leading High-Performance Sales Teams: Unlocking Growth Through Strategy and Coaching — Edgar la Pointe
With three decades of experience in sales strategy and leadership, Edgar will share proven approaches to building motivated and accountable sales teams. Gain practical tools to strengthen team performance, increase profitability, and foster a culture of coaching and success.
- Rethink Your Resourcing: Time, Talent & the Power of Outsourcing — Robin Jensen CPA, CA
Step away from the day-to-day grind and learn how to maximize time, talent, and efficiency by strategically blending onshore and offshore resources. Robin will show you how to reduce overhead, expand capacity, and refocus on what matters most—leading and growing your business.
Why Attend?
This summit offers not only thought-provoking talks but also the opportunity to connect with peers, share insights, and leave with actionable strategies you can apply immediately.
Don’t miss this chance to fuel your leadership, accelerate growth, and rethink the way you resource and lead your organization.

Agenda
🕑: 03:00 PM - 03:30 PM
Networking & Refreshments
Info: Kick off the event by connecting with peers and expanding your professional network.
🕑: 03:30 PM - 03:50 PM
Discover the essential elements needed to execute your strategic plan
Host: Michelle Scott MCC, ACTC, NBC-HWC
🕑: 03:50 PM - 04:10 PM
Sales Process and Growing Sales
Host: Edgar La Pointe
🕑: 04:10 AM - 04:30 PM
Resource Management: Rethink Your Resourcing with Time, Talent & Outsourcing
Host: Robin Jensen CPA, CA
🕑: 04:30 PM - 05:00 PM
Networking & Speaker Q&A
Info: Close the session with an interactive Q&A followed by networking and refreshments.
Event Venue & Nearby Stays
319 5 Ave SW, The Petroleum Club, Calgary, Canada
CAD 36.75