Name: St Helens Masterclass: Start up to Standout
Start: 2025-02-06T09:00:00+00:00
End: 2025-02-06T13:00:00+00:00
Location: Glass Futures

St Helens Masterclass: Start up to Standout

Register your interest for this fully-funded masterclass delivered by the St Helens Business Support Service and Palfrey Greer!
About this Event

Unlock the power of branding to take your start-up or small business to the next level!

The St Helens Masterclass: Start Up to Stand Out is a hands-on workshop designed to help small business owners and start-ups understand the essentials of branding and visual identity delivered by the St Helens Business Support & Start up Service and Palfrey Greer. Learn how to create a professional, cohesive brand that builds trust, attracts customers, and drives business success.

When & Where:

Date: Thursday, 6th February 2025
Time: 9:00-13:00
Location: Glass Futures, St Helens

What You’ll Learn:

Branding Basics: Understand what a brand is and why it’s critical to your business.
Core Values & Positioning: Define your brand’s unique voice, values, and appeal to stand out to your target audience.
Visual Identity: Develop essential brand elements like logos, colours, and typography that reflect your values.
Consistency Across Channels: Learn how to apply your brand identity seamlessly across all touchpoints for a cohesive customer experience.
Real-World Insights: Explore case studies of successful brands and participate in engaging activities to bring your ideas to life.

Interactive Experience:

Hands-On Exercises: Create colour palettes, sketch logos, and craft a simple brand guide you can use right away.
Group Collaboration: Work in teams to design a brand identity for a fictional business, fostering creativity and teamwork.

Key Benefits:

Gain a deeper understanding of branding’s role in building trust, charging premium prices, and enhancing perceived value.
Develop confidence in creating and refining your visual identity to align with your brand values.
Walk away with a tangible, actionable brand guide to use across all marketing materials.
Align your branding efforts with broader business growth goals to boost customer acquisition and retention.

This workshop is your chance to build a strong, professional brand that aligns with your vision and fuels your business growth. Don’t miss out—register your interest now!

St Helens Business Support & Start-up Service is delivered by The Growth Company, an award-winning social enterprise, on behalf of St Helens Borough Council. Support is funded through the UK Shared Prosperity Fund via Liverpool City region. To note: this programme is specifically designed to support businesses within the St Helens borough.