Squeezing the Most Out of Communications Strategies

Thu Apr 18 2024 at 08:00 am to 09:30 am

The Citrus Club | Orlando

PRSA Orlando
Publisher/HostPRSA Orlando
Squeezing the Most Out of Communications Strategies
Learn about the development of effective PR strategies and tactics used to promote Orlando's Major League Pickleball Team.
About this Event

Squeezing the Most Out of Communications Strategies

How do you promote a sports team without a home field for spectator support and sponsor visibility – or in this instance, a court? Learn about the development of effective PR strategies and tactics used to promote Orlando’s first professional pickleball team, the Orlando Squeeze. From grassroots marketing efforts and forming key partnerships to story development and community outreach – you’ll learn about the important role communications has played in every aspect of the team’s business.

About the Speaker

Ameen Hafez, Director of Operations for the Orlando Squeeze, has been a key figure in pioneering the promotion of Orlando's first professional pickleball team in an innovative landscape devoid of a traditional home court. His strategy has been to weave the essence of the team into the fabric of the community through grassroots marketing, establishing vital partnerships, and crafting compelling narratives that resonate far beyond the pickleball court. Holding a master's degree in management and business analytics from UCF, Ameen's strategic foresight and passion for sports and entertainment catapulted the Squeeze into the limelight of the competitive sports arena in Florida. His leadership extends beyond typical brand building; it's about nurturing connections with fans, sponsors, and media, ensuring the team's values and spirit are felt across every touchpoint. Through Ameen's vision and dedication, the Orlando Squeeze has not only emerged as a champion in Major League Pickleball but has also set a precedent for how sports teams can engage and thrive within their communities.


PRSA Orlando Loyalty Club: Attend four consecutive monthly programs and receive PRSA Orlando branded insulated beverage tumbler 

New Member Incentive: Join PRSA Orlando in 2024 and receive a complimentary first program

Thursday, April 18, 2024

Check-In & Networking: 8 a.m. | Program: 8:30 - 9:30 a.m.

The Citrus Club

255 S. Orange Ave Ste. 1800 Orlando, FL 32801

PRSA Members: $30 | Non-Members: $45 | Students: $15

Visit PRSAOrlando.org for more information.

Event Photos

Event Venue & Nearby Stays

The Citrus Club, 255 S. Orange Ave Suite 1800, Orlando, United States


USD 15.00 to USD 45.00

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Sports in OrlandoMarketing in Orlando

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