Game Changer 2022: Sport + Brands in Culture

Thu Aug 11 2022 at 09:00 am to 05:00 pm

Eden Park | Auckland

Marketing Association New Zealand
Publisher/HostMarketing Association New Zealand
Game Changer 2022: Sport + Brands in Culture
Advertisement
Sports and entertainment are one of the most direct paths for brands to become part of something bigger, to tap into culture, purpose, and passionate fan communities.
While athletes are lending their voices to cultural movements such as #BlackLivesMatter, #MeToo, mental health, sustainability, and equality, consumers are looking for brands with purpose, and 74% are more loyal to brands involved with sports. It’s a perfect fit!
Athlete activism, esports, and digital broadcasting formats have completely disrupted the sports world giving brands incredible new marketing opportunities. With 99% of sports audiences not in the stadium, brands need to rethink how to engage with fans, and even who the fans are!
This new conference will open your eyes to the possibilities of using sports as a channel for your brand. And if you think we are simply talking about ‘logo slapping’ or sponsorship, then think again!
If you’re ready to see what sports can do for your brand, then join us on 11 August 2022 at Eden Park!
Advertisement

Event Venue & Nearby Stays

Eden Park, Reimers Ave,Auckland, New Zealand

Tickets

Sharing is Caring: