Name: SPONSORSHIP (PART ONE)
Start: 2024-09-10T09:00:00+07:00
End: 2024-09-10T20:00:00+07:00
Location: COMO Metropolitan Bangkok

SPONSORSHIP (PART ONE) is an advanced one-day intensive and highly interactive training workshop for rights holders who want to unleash the power of sponsorship.
The workshop is designed to enable delegates to understand:
- The power of sponsorship
- Why brands sponsor
- How to best present your rights as a central part of a brands marketing strategy
You will identify the opportunities within your own sponsorship opportunity and having done so unlock the potential for major support from both the public and private sectors.
As well as drawing from real-life examples through a series of case studies, the workshop will cover:
- Commercial sponsorship and partnership marketing
- Intellectual property marketing
- Rights packaging principles and concepts
and demonstrate how these can be deployed to maximum effect.
SPONSORSHIP (PART ONE) is a practical, hands on experience in which delegates will be guided by experts in the development of strategies for the better understanding of sponsorship and how it can be integrated into many aspects of business.