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Join us for an in-store event featuring Jason Etzel from Sony. You’ll get hands-on with Sony’s latest gear, firmware updates and more!About this Event
🎬 Sony Demo Day with Jason Etzel — Focus Camera
📍 Focus Camera – Brooklyn
🗓 Tuesday, November 18
🕐 1:00 PM – 5:00 PM
Join us for an in-store event featuring Jason Etzel from Sony — just for the day. You’ll get hands-on with Sony’s latest gear, firmware updates, and shooting workflows. Jason will be your guide.
🔍 What to Expect / What Jason May Demo
- Firmware & Feature Upgrades
Latest firmware enhancements for Alpha models (e.g. improved autofocus, relay playback, breathing compensation) - Image Authenticity / Digital Signatures (C2PA / metadata)
How Sony’s new tools help preserve provenience and credibility for images - Cloud / Wi-Fi Transfer Workflows
Demonstrations of uploading directly to Google Drive, Lightroom, or backup workflows - Lens & Body Performance
Test stabilization, tracking, new metadata workflows, menu changes, etc. - One-on-One Gear Help
Bring your own Sony gear — Jason may help you update firmware, optimize settings, and integrate new features.

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Event Venue & Nearby Stays
Focus Camera, 895 McDonald Avenue, Brooklyn, United States
Tickets
USD 0.00

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