SONIC today announced it will host the grand opening of its newest Las Cruces drive-in at 4540 Sonoma Ranch Blvd. on Thursday Nov. 6 with the official ribbon cutting ceremony starting at 9 a.m.
Owned and operated by long-time local SONIC® franchise partner The Merritt Group the new drive-in will mark the brand’s sixth location in Las Cruces.
In addition to the grand opening celebration all six SONIC® locations in Las Cruces will commemorate more than 50 years of local service with a Customer Appreciation Week running Monday Nov. 10 through Friday Nov. 15. Guests can enjoy daily specials at each restaurant and enter drawings for prizes including $25 SONIC® gift cards and Free SONIC for a Year for one lucky winner.*
After the official grand opening celebration on Nov. 6 the new restaurant will serve guests 24 hours a day. Guests can enjoy SONIC’s expansive menu by ordering through the restaurant’s two drive-thru lanes or 16 drive-in stalls with patio dining availability. Guests can also take advantage of the SONIC® App for special rewards and mobile ordering. Las Cruces SONIC guests can place an order online or through the SONIC App for contactless ordering and payment as well as to take advantage of the monthly offers and discounts.
Bringing more than 40 new jobs to the community – with applications available at careers.sonicdrivein.com – the new restaurant will be an addition to The Merritt Group’s 150+ SONICs across nine states. The Merritt family opened its first SONIC in Las Cruces on March 27 1973 and has since grown into one of the brand’s largest and most successful franchise organizations celebrated for its deep community roots and commitment to delivering an exceptional guest experience.
“We’re thrilled to continue growing in the Las Cruces community and to bring another SONIC location to our hometown” said Robin Stamnos Chief Executive Officer and Co-Owner of The Merritt Group. “SONIC has been part of the Merritt family for more than five decades and this opening is another opportunity to create great experiences for our guests and team members alike.”
With hundreds of thousands of craveable flavors and drink combinations including limeades burgers corn dogs and more SONIC’s expansive award-winning menu offers made-to-order and customizable breakfast lunch dinner and snack options to delight the whole family.
SONIC is also committed to supporting public schools by donating a portion of proceeds from every drink slush and shake purchase to the SONIC Foundation which supports local public education.** Since 2009 the SONIC Limeades for Learning initiative has raised more than $30 million for funding local classrooms becoming one of the most extensive programs in the U.S. to support public education.
*From 11/10/2025-11/15/2025 at Las Cruces locations ONLY. Free SONIC For a Year constitutes 12 $50 My SONIC gift cards. You must register each day to be eligible for the day’s prize. All entries will then be put in for the Grand Prize drawings at the end of the week. Current SONIC employees and/or their families are not eligible for prizes. Prices are good from 11/10/2025-11/15/2025 only. Not valid in conjunction with any other specials. Add-Ons/Ins extra. Additional terms may apply. ©2025 SONIC IP Holder LLC.
**SONIC donates a portion of every drink slush and shake purchase to the SONIC Foundation which is used to support local schools across the communities SONIC serves through partners like Donors Choose. The SONIC Foundation is a division of the Inspire Brands Foundation. For more information about the SONIC Foundation visit foundation.sonicdrivein.com.
About SONIC® Drive-In
SONIC a leader in food and beverage innovation was founded in 1953 and now has more than 3400 restaurants in 47 states. SONIC is part of the Inspire Brands family of restaurants. For more information visit SONICDriveIn.com and InspireBrands.com.
Event Venue & Nearby Stays
4540 Sonoma Ranch Blvd., SONIC- 540 Sonoma Ranch Blvd., Las Cruces, United States
