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This conference will examine how far along automakers are in their development and introduction of software-defined vehicles.About this Event
Software-Defined Vehicles: How and When for Global Automakers?
February 19, 2025
This conference will be a hybrid conference with options to attend in person or to view via a YouTube livestream.
We began our discussion of software-defined vehicles in our 2022 Future of Automotive IT Conference. Speakers talked about how to establish a software-defined vehicle platform, and also how some automakers were already taking advantage of the new platform while others were still in development. Well, it's two years later, and we think its important to find out what has happened since that conferene.
EV makers have led the way of designing vehicles differently than in the past. They've changed stamping and castings as well as, of course, changing the complete propulsion system. But because they started with a clean sheet in developing a vehicle, they were able to design around the computer as the base of all operations in the vehicle. Traditional manufacturers have been transitioning to a software-defined vehicle for many years, writing millions lines of code that are part of every new vehicle on the road, but they have not designed a complete vehicle based on the computer that optimizes the use of the computer throughout the vehicle while also connecting the vehicle to the maufacturer's home base for any over-the-air updates and potential enhancements to the vehicle. Some of the major questions we'll explore include:
• How can we judge how much of a vehicle is software-defined?
• How long will it take for traditional automakers to build a truly software-defined vehicle?
• What differentiates one type of software-defined vehicle from another?
• What is taking so long?
• What are the barriers to transitioning to this new system?
• Does it make more sense to develop this system for a completely new vehicle such as an EV rather than a current model that already has its own system?
• How does a manufacturer with some fully software-defined vehicles and some partially software-defined vehicles proceed successfully?
Confirmed Speakers include:
Bruce Belzowski, Managing Director, Automotive Futures will moderate the conference and provide an overview of the current state of software-defined vehicles globally.
We are also inviting suppliers and manufacturers and suppliers to present their current views on software -defined vehicles.
Conference Registration
Cost:
Automotive Futures Affiliates and Current UM Students, Faculty, and Staff, GERPISA members, and Media: FREE
For all others: $200 (Unchanged since our first conference in 2008)
Conference Sponsorship
Companies or groups interested in sponsoring this conference, please contact Bruce Belzowski at [email protected] or 734-936-2704. Sponsorship Amount (Minimum $1,000)
Software-Defined Vehicles Affiliate Conference Sponsors
Aisin Corporation
Amsted Automotive
Argonne National Labs
Bosch Corporation
Denso Corporation
Ford Motor Company
Mazda USA
Pacific Northwest National Laboratory
Siemens Digital Industries Software
Valeo North America, Inc.
University of Michigan Ross Business School: Corporate Education
Upcoming Events
• April 22, 2025: The Effects of the New US Government Administration on the Automotive Industry
• July 16, 2025: 17th Annual Propulsion Strategies for the 21st Century: Meeting EPA Goals for 2027
• September 10, 2025: 17th Annual Future of Automotive IT: Cybersecurity in the Age of AI
• November 19, 2025: 18th Annual Inside China: Understanding China’s Current and Future Automotive Industry.
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Event Venue & Nearby Stays
University of Michigan North Campus Research Complex, Building 18 Entrance, 2800 Plymouth Road, Ann Arbor, United States
Tickets
USD 0.00 to USD 200.00
