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Topic - Pricing Your Products and ServicesOne of the most frequent issues I deal with when working with female business owners is their pricing strategy. Many of them worry they are charging too much for their products or services and are fearful of how they can justify what they charge. What is interesting is that I have rarely had to deal with this as an issue with male business owners. This suggests to me that what we are dealing with is as much a money mindset issue as it is a pricing issue.
For me, knowing my worth means three things:
Being confident in the rates I charge because I have used a formula to work out the price rather than copying my competitors
Being clear about my business model so I know I am using a sound financial formula
Being unapologetic about collecting those rates.
It is time for female entrepreneurs to stop battling the financial stereotypes that goes back decades. It is generally true that salaried women still earn less on average than men in many sectors. As business owners, especially those who provide professional services, we are in a unique position to set our own rates. We should do that from a position of confidence in ourselves and our businesses.
Perfect pricing is not an art or a science, but a combination of business awareness and self-confidence. Charge too much and you can scare off your clients but charge too little and you devalue your services.
Being confident in your pricing means understanding four key factors and how they work together to set your price.
Speaker - Wendy Garcarz - Business Strategist, Futurist and Author
Your Area Host - Jenny McDonald - The Food Freedom Fairy
Who is this suitable for?
If you are employed, thinking about starting a business, new to business or an experienced business owner, everyone is welcome.
Format
Relaxed but professional networking that offers everyone a warm welcome. A sociable meeting for women in business or in employment who want to meet others, to potentially gain new clients and customers along with the opportunity to enhance their knowledge.
Benefits of attending
To meet other local women, grow your network of contacts, explore new business opportunities and improve your knowledge. A handout will be provided for this session.
Venue
The Bear Pub, Bilton Lane, Rugby CV23 9DU with plenty of free parking outside.
Cost
Our meetings are very affordable with the cost of each meeting being £15 for non-members and only £10 for members. All tickets must be purchased in advance as numbers are limited.
Membership
Want to save money? (If you attend regularly why not become a member, as you can save £5 on each session you attend and benefit from a wealth of other benefits too? https://sociallyshared.co.uk/membership/)
For more information about Socially Shared please see our website www.sociallyshared.co.uk
We do hope you can join us for an enjoyable and informative morning with the Socially Shared Women In Business Network.
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Event Venue & Nearby Stays
The Bear, Rugby, United Kingdom
Tickets
