About this Event
Social Media Basics
Struggling to make social media work for your walking club? Not sure where to start? Let expert trainer Simone Douglas guide you through the ins and outs of social media marketing!
Social media is one of the most important marketing tools, and an active and engaging online presence helps to promote your walking club, recruit new members, and keep existing members connected to what's on. In this workshop we will look at your overall social media strategy, and then delve into the specifics of key platforms such as Facebook and Instagram. You will walk away with a greater understanding of social media, and how to make the most of it without spending all your time doing it!
Key Topics:
• Identifying your key messages and audiences
• Understanding the different types of content (e.g. promotional, informational, brand-building)
• Knowing how social media algorithms work and what this means
• Optimising your platforms- learn what to post and when (including scheduling posts)
• An overview of other platforms, (such as LinkedIn) and how they can be used to further promote your business
• Creating a content calendar
• Growing memberships
Simone Douglas - bio
Simone Douglas is the Publican & Licensee of the Duke of Brunswick Hotel, Executive Director for BNI Adelaide North, the driving force behind South Australia’s leading social media agency, Social Media AOK and a best selling author with her books "Seriously Social - turning your online game into real-world gain" and “The Confident Networker”
She is also a branch council member for the AHA SA and serves on the franchise advisory council and marketing advisory group for BNI Australia.
This training is FREE for Walking SA Club members. There is also the option to stay for lunch at the Duke of Brunswick (at your own cost). The A La Carte Menue can be viewed here: https://thedob.com.au/food/
Event Venue & Nearby Stays
The Duke of Brunswick Hotel, 207 Gilbert Street, Adelaide, Australia
USD 0.00