Name: Social Media Strategy Workshop
Start: 2024-05-29T09:00:00-05:00
End: 2024-05-29T15:00:00-05:00
Location: Drake University

Join professor Chris Snider for this one-day in-person workshop to learn how to build a social media strategy that works in 2024 and beyond.
About this Event

The world of social media is constantly evolving. 2024 has seen nearly all of our networks lean fully into short-form video. It's the year we said hello to Threads and (likely) goodbye to X/Twitter. Oh, and a MySpace clone is about to launch with 500,000 people on the wait list?! Just keeping up with it all feels like a full-time job.

This one-day, hands-on workshop will help you make sense of it all. You'll build a strategy you can use for your brand moving forward.

This workshop will take place at Drake University. We will meet in room 124C of Meredith Hall.

Here's what you will learn:

Current trends and changes in social media
The nine-step process to building a social media strategy
How to create content that wins on networks that award original, creative content
What is short-form video and how should you use it
Audits, ads, analytics and algorithms

This workshop is presented by the Drake University School of Journalism Mass Communication. Learn more about our 100% online Master of Arts in Communication program.

The workshop is led by Chris Snider, who has taught social media strategy at Drake University for more than a decade and built brands on social prior to that.