Name: Social Media Marketing for Small Brands, Local Businesses & Entrepreneurs
Start: 2024-05-14T18:30:00-04:00
End: 2024-06-04T20:30:00-04:00
Location: New Women Space

Social Media Marketing for Small Brands, Local Businesses & Entrepreneurs

Optimize social media platforms for your small brand or local business to grow and expand your reach!
About this Event

Learn how to optimize social media platforms for your small brand, local business, nonprofit, or independent entrepreneurs/artist pages to grow and expand your reach! The first hour of each class you will learn social media strategy tricks, engagement hacks, content creation tips, and audit your existing pages. The second hour of each workshop you will have 1:1 time with a professional social media strategist to go over your pages, and also have time to create and collaborate on content with your workshop peers!
Please bring a laptop, your cell-phone, any additional brand materials, and content creation tools you regulary use.
Workshop 1: Audit, Cleanup, and Optimize Your Pages
Learn how to utilize each platform most efficiently for all social media channels. Bring questions for platforms you're curious about or ones you're wanting to dive deeper into.
Workshop 2: Strategy, Planning, & Market Research
Get assistance with your brand's strategy and content calendar scheduling. Along with working on audience, market, and competitor research.
Workshop 3: Engagement, Paid Ads, & Collaborations
Learn about engagement tips & tricks for growing your page along with a paid ads 101 and brand collaborations.
Workshop 4: Content Creation Tips & Tricks
Gain ideas on how to create the best graphics, photos, and videos. Take the time to create content with your fellow classmates.
Each workshop is appropriate for someone who knows social media and wants some more inside scoop tips and tricks for optimization, an extra set of eyes on your content, and gaining much needed accountability of having to sit and focus on it for 2 hours a week! The classes are also for those that are beginners and need help starting from the ground up.

About Alexia
Alexia is an independent social media strategist of 7 years, specializing in working with nonprofits, social impact campaigns, and local businesses. She prioritizes community, and approaches social media in an authentic and meaningful way. Her agency name is AM Social, she is currently based in Bed- Stuy.