Social Media & Influencer Marketing: Tools, Tactics & Advice for Startups

Join us June 6th for Stacklist's Founder Insight Series at Union Square Ventures for a chat with 3 experts on social media & influencer marketing. We'll discuss tools, tactics & advice that startups can use to launch and grow. Stick around after the panel for Q&A, networking and ??.

Ian Borthwick is the CEO & Founder of Leveraged Media, a boutique agency specializing in performance-driven influencer marketing. Prior to Leveraged Media, Shane built and grew the influencer marketing program at Seatgeek.

Additional speakers to be announced.

With ever-changing algorithms and new platforms emerging, getting to your first thousand followers or growing your brand in a crowded channel can be daunting. Founders wonder about efficiency: which channel presents the most opportunity for their business? They think about execution: what is it going to take to have a meaningful social following? And they want to know about outcomes: what results should they look for and when is it time to doubledown or change course?

They also think about how to leverage one of the most powerful byproducts of the social media revolution: the influencer. Influencer marketing has become a staple in many companies’ marketing mix, alongside their social media and content strategies. But it’s still a relatively new marketing tactic. Many still aren’t sure how to implement an influencer marketing campaign, how to find the right influencer for their brand, or where to begin. That’s why we’ve brought together influencers and marketing strategists to share their best tips and advice when it comes to influencer marketing. Join us as we discuss

• Determining which social networks to focus on as you launch
• Platforms and tactics for follower growth and engagement
• How to measure success on social media
• Finding the right influencer for your brand
• Creating an influencer marketing strategy
• Pitching an influencer your product
• Measuring the effectiveness of your campaigns
• Selecting the right tools & social media platforms
• Preparing for future trends in influencer marketing & social media

Stacklist's Founder Insight Series is the NYC's popular event series for early-stage founders. We host regular panels, talks and interviews about topics that are critical to early-stage startups. Stacklist curates each event to ensure all attendees gain tools they can implement immediately and strategies they'll use forever.

Event Venue & Nearby Stays

Union Square Ventures, 817 Broadway, New York, United States