SoCal Grocery Run powered by Moss Adams - October 2025

We're back with another distributor-style Grocery Run this fall! Join us for the biggest Grocery Run yet! We expect 60 sampling brands, 50+ buyers, and over 300 in attendance at this event. You will NOT want to miss this one – it's going to be beyond epic!

Thank you to HiTouch Libations for hosting this event – you're going to love their Santa Ana warehouse!

This Grocery Run is a very unique opportunity to connect with all the top Southern California distributors, retailers, and buyers including:

• HiTouch Libations
• Whole Foods
• Gelson's
• Ralph's
• CVS
• Frazier Farms
• Lassen's
  Come sample, network, and meet these featured guests:

• Czar Daniolco - Founder @ HiTouch Libations
• Chuck Casano - CEO @ HiTouch Libations
• Lisa Tosun - Senior Local Forager @ Whole Foods Market
• Patrick Wyman - Local & Emerging Brands Forager (CA and HI) @ Whole Foods Market

• Cassandra McAlister - Natural Foods @ Ralph's
• Matt Reis - Grocery Category Manager @ Gelson's
• Richard Gillmore - VP Center Store @ Gelson's
• Nick Sokolovskiy - Director of Merchandising Operations @ Gelson's
• Sam Vasquez - Center Store Sales Manager @ Gelson's
• Gretchen Johnson - Category Manager @ Gelson's
• Kristin Alas - Category Manager @ Gelson's
• Colin Thompson - Category Manager @ Gelsons
• Eddie Rojas - Grocery Category Manager @ Gelson's
• Lauren Castro - Lead Director, Healthy Consumables @ CVS
• Julie Scorsatto - Chain Drug Review @ Mass Market Retailers
• Dan Frommer - Founder and Editor in Chief @ New Consumer
• Joshua Lassen - Buyer Natural Foods & Vitamins @ Lassen's
• Sayat Ozcan - Casting Producer @ Shark Tank
• Michael Blumfield - Senior Director of Sales and Marketing @ Sunset Distributing
• Mark Rodriguez, Director of Grocery @ Frazier Farms

Interested in sampling at this event and getting direct access to all of Southern California's buyers? Apply here!

Brands Sampling:

• Announced soon!

HiTouch Libations is Southern California's Premier Direct Store Distributor servicing all SoPac Whole Foods Locations and all of the best local Natural Food Supermarkets (Mothers Market, Lassens, Jimbos Naturally, Bristol Farms, etc). We specialize in perishable fresh foods that require high service levels, and strive to exceed both our retailer and brand partner expectations. We service all of our retailers multiple times a week to ensure that our brands are properly merchandised, stocked and constantly flowing. Our eco-friendly refrigerated fleet of Mercedes Sprinter Vans ensure that your customers are always getting the freshest product possible. We are a truly employee-owned company that takes pride in helping brands grow and keeping our retail partners smiling.

Moss Adams and Baker Tilly have come together to form the nation’s sixth largest CPA advisory firm, dedicated to assisting clients with growing, managing, and protecting prosperity. With more than 11,000 professionals across more than 100 locations, we work with many of the world’s most innovative companies and leaders. Our strength in the middle market enables us to advise clients at all intervals of development—from start-up, to rapid growth and expansion, to transition.

Startup CPG is the biggest community in the world for emerging brands. We have 25k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

Instagram: @startupcpg

Event Venue & Nearby Stays

1331 E Wakeham Ave, 1331 East Wakeham Avenue, Santa Ana, United States