SOBA Elevate 2025

Welcome to SOBA Elevate 2025! Join us for a full-day, in-person forum at Menara Star, Petaling Jaya. This exclusive programme is designed to help Malaysian SMEs and business leaders elevate their operations, overcome challenges, and unlock growth opportunities.

SOBA Elevate brings together industry experts, notable SOBA winners, and sponsors to share proven strategies and practical solutions on scaling, digitalisation, ESG, and talent development.

Immerse yourself in thought-provoking panel sessions, gain insider insights from judges and winners, and explore innovative business solutions. Plus, take advantage of dedicated networking opportunities to connect with peers, corporates, and partners.

Don’t miss this chance to elevate your business beyond current limits and position it for sustainable, regional, and global success. See you there!

Info: This session will highlight SME Corp. Malaysia’s key efforts to support SMEs across the country — from capacity-building and funding access to digital adoption. Participants will gain insights into available programmes and how to tap into them to accelerate business growth and resilience.

Info: Environmental, Social, and Governance (ESG) practices are no longer just for large corporations—SMEs must also adapt to stay competitive. This session explores practical first steps SMEs can take to begin their ESG journey, highlighting cost-effective strategies, potential benefits, and common pitfalls to avoid when starting out.

Info: This dynamic session will feature a panel of accomplished entrepreneurs who have successfully navigated the challenging yet rewarding journey of growing their businesses from initial startup to achieving and surpassing RM100 million in revenue. Attendees will gain invaluable insights into the critical strategies, innovative solutions, cultural evolutions, and operational pivots that were instrumental in overcoming significant hurdles at each growth stage, from RM0 to RM10 million, RM10 million to RM25 million, and ultimately to RM100 million and beyond. Discover the blueprint for sustainable scaling and unlock the secrets to exponential business growth.

Info: This session takes you inside the SOBA journey through the eyes of both winners and judges. Hear how SOBA has impacted businesses, what made their entries stand out, and the lessons learned along the way. At the same time, get first-hand insights from judges on what they look for during submissions and presentations, including common mistakes to avoid.
It’s a candid conversation designed to help potential participants understand SOBA better — how it works, what matters most, and how to put your best foot forward.

Info: This session empowers Malaysian businesses to build a thriving culture that naturally attracts, develops, and retains top local talent. Learn strategies to boost engagement, enhance employer branding, and cultivate a workplace where your people—and your profits—flourish amidst Malaysia's dynamic talent landscape.

Event Venue & Nearby Stays

Menara Star, 15 Jalan 16/11, Petaling Jaya, Malaysia