About this Event
As social media and e-commerce worlds have collided, marketers everywhere have become well versed in the power of influencer marketing. By definition, "Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels." The established credibility that an influencer maintains with their audience on social media platforms makes it one of the best approaches for a brand or business to reach consumers.
When you work with a social media influencer, you can build a relationship with their audience and multiply your reach. Influencer marketing puts trust between the business and the consumer at the center.
If you haven't dipped your toes in influencer marketing, there's no time like the present, especially as the holiday season approaches.
Social Media Charlotte is delighted to welcome you to a panel discussion featuring several Charlotte area influencers, social media marketers, overall movers and shakers in the industry. Join us for conversation at Hygge Coworking (Camp Greene location) on the evening of December 7th, 2022 - you'll leave with tangible takeaways, new connections and fresh ideas for your own brand or business. We'll host some light networking ahead of the panel discussion.
During this panel event, we'll consider ways influencer marketing has changed over the years and where we can anticipate influencer work to go. Erin Breeden, CEO and self-proclaimed Head Mermaid of BlueTide Creative, will lead our panel through a selection of curated questions.
Among the discussion points for our panel -
- How can I incorporate influencers into my content strategy?
- How can influencer marketing help companies further their mission and business reach?
- What are the laws? What can go wrong?
- Would an ambassador be better? What's the difference between ambassador and influencer campaigns?
- How can I protect our brand (and our budget)?
Meet Our Speakers:
Moderator: Erin Breeden, Blue Tide Creative
Erin Breeden is the CEO of Blue Tide Creative, a public relations, branding, and strategic marketing firm. With a background in public relations, marketing, and journalism, Erin focuses on telling stories that not only resonate but are memorable.
With almost 20 years of experience in public relations and marketing, Erin founded Blue Tide Creative in 2015. She is a mermaid and, as such, is used to finding herself in strange waters and swimming upstream. She’s used to shifting focus and strategy and has been helping her clients do this for years.
In addition to Blue Tide Creative, Erin founded the Deep Dive Sessions, a unique online networking mastermind opportunity, in 2020 and will be relaunching the program in 2023. She also founded the Blue Tide Creative Concierge Service, a program for small businesses and startups focused on marketing and communications strategy, in 2022.
Erin is a frequent speaker and moderator on authentic storytelling, entrepreneurship, empowerment, marketing best practices, and strategic communications.
Panelist: Rachel Sutherland, Rachel Sutherland Communications
For more than 24 years, Rachel has made it her business — first as a journalist, now as a publicist — to know who, what, when, where, why and how.
Rachel Sutherland Communications is an award-winning agency focused on hospitality and non-profit clients. RSC is among the most progressive and philanthropic in the region, using public relations strategies to encourage community conversation on necessary topics like adaptive reuse and economic mobility.
Clients include Leah & Louise, Resident Culture, Bang Bang Burgers, Dupp + Swat, Pat’s Place and Arts+, among others.
Rachel serves on the board of the BayHaven Food & Wine Festival and is a guest lecturer at the University of North Carolina at Charlotte.
The Michigan native is a proud graduate of Wayne State University, and lives in Mooresville with her husband (and business partner) and two children.
Rachel Sutherland Communications + @rscommunications
Panelist: Enovia Bedford, Vett Deck
Leveraging entrepreneurial vision and drive, Enovia Bedford thrives in startup and early stage environments, working to drive profitable growth by coordinating clients with industry-leading companies, partners and sponsors. Her experience encompasses diverse industries, with a special talent for marketing, p.r., social media branding, event planning, and relationship building. Enovia prides herself on developing and implementing engaging and impactful influencer programs, workshops, and campaigns. Originally from New York, Enovia moved to North Carolina in 2015 where she became the Marketing Director for a restaurant group and Co-Founded BLKTECHCLT, the first community for black entrepreneurs and technologists in Charlotte, NC which was acquired in 2021.
Enovia’s current role is Founder in VettDeck, a crowdsourced lead generation platform for the sponsorship and event industry. Vett Deck creates insights for multicultural markets to make impactful decisions about who they partner with and prospect for sponsorship. In previous roles, Enovia has provided creativity, innovation, and leadership to marketing and branding activities, including experiential, print, digital, and social media campaigns. Furthermore, she’s cultivated sponsorships and partnerships with industry leaders such as Keurig, Jim Beam,, Wal-Mart, Candies, JCPenney’s, Top Shop, Airbnb,Tito’s, Jack Daniels and more. As an effective team leader, she’s astutely managed budgets and all project/campaign resources. . Enovia collaborates well with all levels of professionals, from vendors to street teams to CEOs and marketing/sales executives leading to VettDeck serving hundreds of clients.
Enovia is both creative and strategic, providing vision and direction needed to define company goals, promote a brand to consumers, drive growth, and optimize revenue generation
@novey.b + @vettdeck
Panelist: Javier Morales aka QC Javi, CLT Content Creator | Storyteller & Foodie | LATINX
Charlotte content creator showcasing the best things to do in the city. Charlotte FC News, Food, Lifestyle, and all events happening in Charlotte. Host of @cltshowdown
Event Venue & Nearby Stays
Hygge Coworking (Camp Greene) "More Meetings, More Problems?" Room Space, 2128 Remount Rd, Charlotte, United States