About this Event
Cut through the chaos and make your brand impossible to ignore.
Join Sharon Zeev Poole, Founder of award-winning PR agency - Agent99 as she lifts the curtain on modern PR and Marketing to show you how to create campaigns that spark conversation, are effective even with tight budgets, and prove their worth on the balance sheet.
This interactive workshop will explore everything from PR fundamentals to future-proof tactics that will benefit your business. Beginning with an introduction to what PR and Marketing means today, how it has evolved over the past few years, and how Agent99 drives headline-worthy results for our clients.
Unpack the building blocks of a standout campaign, including the importance of knowing your audience, how to ideate creative hooks, the process of creating influencer partnerships, events, and social media integration, and the tools to measure the impact.
Real case studies will be used to show these principles in action, providing the chance for you to put the theory into practice by crafting a mini-PR and Marketing plan for your own business/brand, and allow ample time to answer any questions you may have so you walk away feeling confident in applying the learnings.
KEY TAKEAWAYS
A blueprint for cut-through: walk away with a structure to build PR, influencer relations, social media integration, and event activations that achieve business impact.
A framework to tangibly measure the impact of your efforts: understand the process and tools you need to prove ROI.
Instant action plan: you will leave with a polished, peer-tested mini-strategy and clear next steps to amplify your brand from tomorrow.
TARGET AUDIENCE
SMEs - either business owners or marketing managers and executives.
Participants can expect expert insights, tailored advice, and a chance to win a bespoke strategy session with Agent99 valued at $5,000.
PRESENTERS
Sharon Zeev Poole, Executive Director and Founder of Agent99
Sharon Zeev Poole is the Founder and Executive Director of highly regarded boutique PR and communications agency Agent99. Over the past 18 years, Sharon has grown the company from a one-man show to a full service, award-winning agency located in the thriving creative hub of Surry Hills, Sydney. The agency specialises in integrated PR campaigns for brands in the food, beverage, entertainment and lifestyle spaces, as well as working with corporate clients and their executives to build their thought leadership.
Sharon has worked all over the world on high profile brands such as Warner Bros. Pictures and Starbucks Coffee. Agent99 has been recognised for its work by winning several National CPRA Golden Target Awards including Boutique PR Agency of the Year (2022, 2021 & 2019), Small Budget Campaign of the Year (CPRA Golden Target Awards 2021), Highly Commended Medium PR Agency of the Year – Mumbrella CommsCon Awards 2022 and Boutique PR Agency of the Year – Mumbrella CommsCon Awards 2021, and Consumer PR Campaign of the Year – NSW CPRA Golden Target Awards 2017.
Sharon leads her agency with a laser focus on integrated PR campaign performance, true business impact and digital measurement for Agent99’s clients which include; ASICS, California Wines, Distilled Spirits Council of the United States, Click Frenzy, Icon by Design, Luxo Living, and countless more.
Along with her team, Sharon gives back to the industry and community by providing pro bono support to the likes of Warrior Foundation (where she is also sits on the Advisory Board) and Life Changing Experiences Foundation, as well as judging awards such as the CPRA Golden Target Awards for the past 5 years.
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Event Venue & Nearby Stays
level 4/260 Queen St, 260 Queen Street, Brisbane City, Australia
AUD 0.00
