About this Event
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
In today’s fast-changing digital economy, online visibility and marketing skills are essential for small businesses. This intensive 1-day course in Wasilla focuses on digital marketing strategies, e-commerce setup, and social media engagement that drive results. You’ll learn to optimize your business website, manage digital campaigns, and use analytics for smarter decision-making. The program emphasizes hands-on techniques that can be implemented immediately to attract more customers, boost sales, and improve brand presence online.
Learning Objectives:
By the end of this course, you will:
• Understand how to design and execute an effective digital marketing strategy.
• Build and manage a basic e-commerce platform.
• Use SEO, email, and social media to grow your business audience.
• Analyze data to measure marketing effectiveness.
• Develop actionable marketing plans tailored to your business goals.
Target Audience:
Small business owners and marketers in the business sector of Wasilla looking to grow their online presence and digital reach.
Why This Course is the Right Fit for You:
This course is tailored for Wasilla’s growing business community seeking to stay competitive in the digital age. Whether you own a local shop or manage a service business, you’ll gain valuable skills in digital marketing, e-commerce, and analytics. Our trainers use real-world examples and step-by-step demonstrations to help you implement what you learn immediately. You’ll discover how to reach your ideal customers, increase brand awareness, and drive measurable sales online. With industry-focused guidance and practical exercises, this training gives you the confidence to thrive in Alaska’s expanding digital marketplace.
©2025 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Bring your team and save
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Would you like to train your entire team in digital marketing and e-commerce?
We offer customized in-house training sessions designed for local businesses, agencies, and organizations. These programs are tailored to your company’s objectives, market niche, and customer engagement strategies. Whether you need to focus on SEO, social media, or online store management, our trainers create real-world scenarios that reflect your challenges. Boost your team’s digital competence and strengthen your brand’s online presence — right from your own workplace.
📧 Contact us today to schedule a customized in-house session: [email protected]
Agenda
Module 1: Introduction to Digital Marketing
Info: • Understanding the digital landscape and key platforms
• Importance of online presence for small businesses
• Building a strong brand identity in digital spaces
• Activity
Module 2: Website & E-Commerce Essentials
Info: • Setting up user-friendly websites and e-commerce stores
• Choosing the right tools and payment gateways
• Enhancing site speed, SEO, and mobile optimization
• Case Study
Module 3: Social Media Marketing Strategies
Info: • Selecting the best platforms for your business
• Creating engaging and shareable content
• Using hashtags and trends to increase visibility
• Activity
Module 4: Search Engine Optimization (SEO) Basics
Info: • Understanding SEO and its impact on visibility
• Keyword research and content optimization
• Local SEO tips for Wasilla-based businesses
• Activity
Module 5: Email Marketing and Customer Retention
Info: • Building and managing email lists effectively
• Crafting campaigns that convert leads into customers
• Measuring open rates, engagement, and ROI
• Role Play
Module 6: Digital Advertising (PPC & Social Ads)
Info: • Introduction to Google Ads and Meta Ads
• Budgeting and targeting for small businesses
• Measuring ad success through analytics
• Case Study
Module 7: Analytics and Performance Tracking
Info: • Setting up Google Analytics and insights tools
• Tracking KPIs and evaluating campaign performance
• Making data-driven marketing decisions
• Activity
Module 8: Building an Integrated Marketing Plan
Info: • Combining SEO, email, and social media strategies
• Scheduling and automating digital campaigns
• Creating a consistent brand message online
• Case Study
Event Venue & Nearby Stays
Regus Wasilla, AK, Regus Office Space, Wasilla, United States
USD 519.25 to USD 622.95
