About this Event
Small Business Workshop - Launching Your Website
Join us for a dynamic and interactive 2-hour workshop where you will learn the essentials of designing, building, launching, and marketing a small business website. Whether you're a budding entrepreneur, a small business owner looking to enhance your online presence, or a freelancer wanting to showcase your services effectively, this workshop is tailored to equip you with the necessary skills and knowledge to succeed in the digital landscape. Our expert facilitators will guide you through each step of the process, providing practical tips, tools, and strategies to help you create a professional and engaging website that drives traffic, generates leads, and boosts your business.
Brand Messaging and Content Development
- Defining your brand identity and unique value proposition
- Crafting compelling brand messaging that resonates with your target audience
- Developing high-quality content for your website, including text, images, and videos
- Implementing storytelling techniques to engage visitors and build trust
- Identify all the pages you need to get started and create a site map
Selecting the Right Tool for your Website
- Introduction to Website Building
- Selecting the right platform for your website (e.g., WordPress, Wix, Squarespace)
- Choosing a domain name and hosting service
Designing Your Website
- Selecting a template that fits your brand
- Configuring the web site pages
- Identifying content needs based on the selected template (images, videos, content)
- Determining unique photography and video needs and organizing the shoot
- Gathering and developing other content needs
Launching Your Website:
- Optimizing your website for search engines (SEO)
- Testing your website for responsiveness and functionality across devices
- Setting up analytics to track performance and user behavior
- Testing contact forms
Marketing Your Website:
- Determining your marketing channels (facebook/google/instagram/linkedin, etc.
- Developing a content strategy and social media program
- Utilizing social media and email marketing to drive traffic to your website
- Implementing paid advertising campaigns for increased visibility
Q&A and Networking:
- Interactive session for participants to ask questions and share insights
- Networking opportunity to connect with fellow workshop attendees and industry experts
By the end of this workshop, you will have the knowledge and confidence to build, design, launch, and market a successful small business website that helps you achieve your business goals. Join us and take the first step towards establishing a strong online presence for your venture.
Location: 1528 Webster St
Event Venue & Nearby Stays
1528 Webster St, 1528 Webster Street, Oakland, United States
USD 0.00