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This year, Service Design Day focuses on the importance of authenticity in customer experience and the role of artificial intelligence in creating memorable experiences. But how can we maintain a customer-centric approach? How can we create great experiences for customers who are already "spoiled"? And most importantly – does investing in customer experience pay off?Service Design Day 2025 is entirely led by practitioners, with international experts sharing their experiences and highlighting the challenges of their daily work. Let's explore how organizations adapt to this changing world—beyond the hype, beyond the challenges, and always with the customer in mind.
This year's international lineup includes:
Heidi Ettanen (H&M, Head of Design) - Driving customer centricity at scale. Learnings from establishing design operations at H&M
Salla Seppä (Nordic Business Forum, Chief Customer Experience Officer) - How to create an unforgettable experience for customers that are hard to impress
Pervin Celik (ING Netherlands, Product Manager) - Beyond the Hype: Navigating GenAI
Helen Bentley (EY Seren London, Partner) - AI and customer experience
🗓️ May 30, 2025, 8:30 AM - 2:30 PM
📍 Film Musem
🇬🇧 Event is in English
Register today: servicedesignday.ee
TalTech's service design laboratory d.Lab
National Library of Estonia (RaRa)
Consulting company EY Baltics
Telecommunication company Telia
Strategic design agency Rethink
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Event Venue & Nearby Stays
Filmimuuseum / Film Museum, Pirita tee 56,Tallinn, Estonia
Tickets
