SEO Essentials: Making Online Search Work for Your Business

Search engines play a critical role in how customers discover businesses online. But with constant changes to algorithms, user behaviour, and the rise of AI in search, it’s easy to lose sight of what actually drives results.

'SEO Essentials: Making Online Search Work for Your Business' is a practical, business-focused seminar designed to help you understand how search works today and how to use it to support real business goals.
In this session, we’ll break SEO down into clear, actionable principles, covering:

• Understanding search intent and how people look for your services
• Improving visibility and rankings without chasing trends
• How research, optimisation, and monitoring work together
• Foundational SEO tips every business website should get right
• Common mistakes that limit performance and how to avoid them

Whether SEO is new to you or something you’ve worked with before, the session is designed to meet you where you are and build from there, with real-world examples and takeaways you can apply to your own website, regardless of industry or budget.

The session will be delivered via a presentation, followed by an open Q&A, giving you the opportunity to ask questions and explore how SEO applies specifically to your business.

Whether you manage your own website, oversee marketing activity, or simply want a clearer understanding of how search supports business growth, you’ll leave with a stronger grasp of SEO and how to make online search work for you.

Please watch the video below for a preview of what to expect.

Info: Grab a hot drink (or water), find yourself a seat and get ready for the presentation. Network until the seminar starts.

Info: The main presentation will take place, allowing time in between explanation points for group discussion and quickfire Q&As.

Info: Take a moment to get to know us, or your fellow attendees over a snack and drink before heading out to grab your lunch and take on the rest of the day.

Event Venue & Nearby Stays

Dudley Archives and Local History Centre, Tipton Road, Dudley, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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