SEO as a Go-To-Market Strategy: 3 Case Studies

Content marketing can be a strong go-to-market strategy for companies with a national audience—if the conditions are right.

This session breaks down three case studies from marketing teams who used SEO and thought leadership-driven digital content to support their growth.

We’ll talk about the conditions that made SEO a good GTM strategy for them and break down their tactics to help leaders of growing B2B SaaS, B2B service, or B2C SaaS businesses evaluate whether content marketing is a viable strategy for them.

$10 non-members

Free for 100state members

Includes lunch and a beverage

** Please note: We are located at 17 S Fairchild and not on State Street.

Meet the Presenter

Olivia Barrow is a content marketer, former journalist, and creative problem-solver. As the founder of Olivia Barrow Communications, she helps clients plan and execute content marketing strategies that boost visibility in search engines and generate leads.

Event Venue & Nearby Stays

100state, 17 South Fairchild Street, Madison, United States

Concerts, fests, parties, meetups - all the happenings, one place.

Get App