Name: SENTIDO w/ AUTHOR ALISON RAND: What Design Owes the Systems It Shapes
Start: 2026-02-18T17:30:00-05:00
End: 2026-02-18T19:00:00-05:00
Location: MIT Building 9, room 255 (City Arena)

$SENTIDO w\/ AUTHOR ALISON RAND: What Design Owes the Systems It Shapes$

Author Alison Rand in conversation with Associate Professor and Director of SMArchS Urbanism, Rania Ghosn
About this Event

Part-memoir, part-guidebook, an inspiring account of the power of design, diversity, and sisterhood from a seasoned design leader.
Sentido chronicles strategic designer Alison Rand’s journey as a multi-ethnic woman from New York City—NuYorican—through a male-dominated, largely white corporate world to becoming a design leader. The book—which derives its title from the Spanish word for “sense” or “to make sense of”—offers practical insights and inspiring stories about the importance of embracing and celebrating one’s personal and professional experience. A pathbreaking guide for aspiring leaders, particularly women and underrepresented minorities, it showcases how empathy, creativity, and iterative problem-solving can be powerful tools in navigating—and excelling in—corporate environments.