About this Event
Join us for an insightful and informative event where we will delve into the world of doing business online, exploring easy traps to fall into which can be costly and damaging to your brand due to online promotional mishaps.
This event aims to equip digital businesses and any business with an online presence with valuable best practice guidance for mastering their brand on digital media while staying compliant with various legal aspects.
Introduction:
Online brand promotion is essential for businesses to connect with their target audiences effectively. However, even the biggest and most successful brands have faced significant legal challenges arising from their online branding efforts. From mismanaged social media campaigns to unauthorised use of intellectual property, these horror stories serve as powerful cautionary tales for all businesses seeking to thrive in the digital landscape.
Topics to be covered:
- Website Development Agreements: We will explore the crucial elements of website development agreements to ensure that your brand's online presence is built on solid legal foundations. Learn about key provisions, responsibilities, and safeguards to protect your brand and avoid potential legal pitfalls.
- Intellectual Property (IP) Rights: Understanding and safeguarding your brand's intellectual property rights is paramount. This segment will cover best practices for ensuring your chosen brand is available to use, protecting your valuable brand and get up, ensuring that you own business-defining works such as bespoke software, and preventing infringement to maintain the integrity of your brand in the digital realm.
- Data Protection: With data privacy regulations becoming increasingly stringent, it is essential to navigate the complex landscape of data protection when promoting your brand online. Learn how to handle user data responsibly, implement privacy policies, and comply with relevant laws to earn trust and loyalty from your customers.
- Online Advertising Standards: Uncover the do's and don'ts of online advertising to avoid running afoul of advertising regulations and guidelines. We will explore examples of both successful and failed advertising campaigns, offering valuable insights for crafting compelling and compliant ad content.
- Defamation: Online platforms offer immense reach but can also expose brands to potential defamation and PR risks. Gain an understanding of defamation laws and strategies for mitigating defamation threats to safeguard your brand's reputation.
Who Should Attend:
- Marketing and Branding Professionals
- Entrepreneurs and Business Owners
- Legal Practitioners and In-house Counsel
- Startups and Established Companies Alike
Don't miss this opportunity to learn from the experiences of brands that have faced legal challenges, and discover how to navigate the digital branding landscape with confidence. Our panel of experts will provide actionable insights and practical advice to help you transform potential horror stories into happy endings for your brand's digital journey.
Secure your spot now, and get ready to embark on a path to digital branding success backed by legal wisdom!
Event Venue & Nearby Stays
Clarion, 13-19 Queen Street, Leeds, United Kingdom
GBP 0.00
