Name: Seminar: "The Rise of Shochu" by Celia Schoenraad and Michael D. Callahan of Barbary Coast (SIN)!
Start: 2024-09-04T13:00:00+02:00
End: 2024-09-04T14:00:00+02:00
Location: Klönneplein 4-6, 1014 DD Amsterdam, Netherlands

The Rise of Shochu
Japanese Shochu is one of the most exciting spirits categories as it continues its global growth trajectory.
Rich in history, with production and historical mentions as far back as the 16th century, we take a deep dive into the history and explore the future of this delightful Japanese liquor.
We will include discussions on the processes and varieties while providing a first-hand opportunity to experience and taste the versatility of its flavour notes and profiles for use in the bar world. Join us to gain an outstanding appreciation of what makes this renowned Japanese spirit so unique, distinctive and adaptable.
On Ballroom by Barbary Coast:
Ballroom by Barbary Coast explores the upscale drinking destinations of San Francisco’s Gold Rush with creative cocktails in a lovingly restored historic building.
On Celia And Michael
Celia started her hospitality career in New Zealand before moving on to Melbourne, Sydney, London and Paris where she expanded her involvement in craft cocktail culture and went on to work with brands as an International Sprits Manager before moving to Singapore to found Compound Collective and launch Barbary Coast.
She has hands-on experience with commercial product research, development and innovation, and has spent time across five continents where she has been involved in large scale production and molecular stabilisation.
She has extensive design experience and utilises it daily. She is currently leading the expansion for Compound Collective.
Trained in New York and San Francisco, Michael is widely regarded as one of the leading global consultants and is regularly covered in international media.
An expert in F&B design & concept development, he is the co-owner of 28 HongKong Street and Barbary Coast.
Twice voted one of the 100 most influential personalities in the bartending world and a judge for Tasting Alliance World Spirits Competition, Michael was a founding member of Proof & Company Spirits, the Vice President of the United States Bartenders’ Guild for Northern California, and a lecturer at Tales of The Cocktail and Bar Convent Berlin.