About this Event
Whether you are preparing for your first farmers market or looking to refine your approach after years of experience, this hands-on workshop will help you sell more effectively and confidently at farmers markets.
Led by Paul Wargo of Mountain Roots Farm, this session focuses on practical, real-world strategies that can be implemented immediately during the upcoming market season. Participants will learn how to attract new customers, create a professional and inviting booth, and streamline the checkout process to improve the customer experience and increase sales.
Topics covered include:
- How to attract and retain new customers at farmers markets
- Booth setup best practices to look professional and stand out
- Efficient checkout systems to reduce bottlenecks and lost sales
- Tips and lessons learned from years of market experience
This workshop is interactive, practical, and designed to meet participants where they are—whether you are brand new to markets or a seasoned vendor looking to fine-tune your systems.
Who Should Attend
- Farmers and food producers planning to sell at farmers markets
- New vendors preparing for their first market season
- Experienced vendors looking to improve sales, efficiency, or presentation
Presenter
Paul Wargo, Mountain Roots Farm
Paul brings years of hands-on experience selling at farmers markets and will share actionable insights drawn directly from real-world success.
Event Venue & Nearby Stays
Pellissippi State Community College: Magnolia Avenue Campus, 1610 East Magnolia Avenue, Knoxville, United States
USD 0.00
